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Social Networking Is Provoking Change

by Michael Perini | Jun 2, 2011 | Advice and Counsel, Business Development, Social Media

by  Michael B. Perini, ABC perini & associates The facts speak for themselves.  Numbers don’t lie.  For example, look at the two charts presented in this post.  The implications for your business, non-profit or issue are significant.  If you aren’t...

Branding: Starbucks "Brief Encounter"

by Michael Perini | May 26, 2011 | Advice and Counsel, Business Development

by Michael B. Perini, ABC perini & associates We have talked before in this blog about branding.  Here are several of my past posts on this important topic. Is It Time For A PR Checkup? A logo:  Is It Who You Are? PR: What’s In A Name? Elevate Your Attitude:...

To "QR" or not: Why You Need To Get Smart About QR Codes?

by Michael Perini | May 19, 2011 | Advice and Counsel, Business Development

  by Michael Perini, ABC perini & associates A growing trend in public relations strategies is the use of QR codes.  What are QR codes?  They look like the samples included in this post.  Leave it to the Japanese to once again export technology, ubiquitous in...

Facebook Company or Business Page: Now What?

by Michael Perini | Apr 28, 2011 | Advice and Counsel, Business Development, pclips

by Michael B. Perini, ABC perini &  associates So, you have a new Facebook company or business site.  Congrats!  Consumers purchase brands and products they like or follow on Facebook, a popular social networking site, 51% of the time these days.  Facebook users...

ePerini Readview — Customers Driving You Crazy?

by Michael Perini | Apr 21, 2011 | Advice and Counsel, Business Development, ePerini READVIEW

      Occasionally, I will recommend a  news article, book, blog post or a short video clip to view. This “eperini Readview” references the challenges business owners face with customers — mbp Customers Driving Your Crazy —...

No Business Card? Networking Foul

by Michael Perini | Mar 17, 2011 | Advice and Counsel, Business Development

by Michael B. Perini, ABC perini & associates Attending a networking event is a key public relations activity. A critical component is moving around the room and meeting and engaging with people.  To be able to have a second conversation exchanging business cards...
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