What Makes For a Great Business Photo

What Makes For a Great Business Photo

by Michael Perini, ABC Perini & Associates I first blogged this topic in 2013 and still believe today that we remain in a new and ever-changing age of photography. With the continual evolution of both stand-alone digital cameras and new models of smartphones...
Do I really need a PR Firm?

Do I really need a PR Firm?

You’re probably reading this because you asked yourself, why do I need to hire a PR firm? In a world of omnipresent media and constant digital interactions, business owners can find it difficult to justify a regular public relations budget. The accessibility of social...