Do I really need a PR Firm?

Do I really need a PR Firm?

You’re probably reading this because you asked yourself, why do I need to hire a PR firm? In a world of omnipresent media and constant digital interactions, business owners can find it difficult to justify a regular public relations budget. The accessibility of social...
What is the Role of Paid Advertising?

What is the Role of Paid Advertising?

By Michael B. Perini, ABC It would be great if “earned media” — free placement of your story by the media would always be available.  Unfortunately, with the pace of news and decisions by editors on what is news business owners and nonprofit...
A PR or Marketing Firm!  Really!

A PR or Marketing Firm! Really!

PR FIRM! Really? by Michael Perini, ABC perini & associates I know it might sound strange, coming from an owner of a PR firm, but I am often asked, “Why does my business and/or issue need your services?” I often hear this from small businesses just starting out...