by Mike Perini | Aug 1, 2018 | Advertising
By Michael B. Perini, ABC It would be great if “earned media” — free placement of your story by the media would always be available. Unfortunately, with the pace of news and decisions by editors on what is news business owners and nonprofit...
by Mike Perini | Jul 15, 2018 | Advice and Counsel, Marketing
PR FIRM! Really? by Michael Perini, ABC perini & associates I know it might sound strange, coming from an owner of a PR firm, but I am often asked, “Why does my business and/or issue need your services?” I often hear this from small businesses just starting out...
by Mike Perini | Jun 1, 2018 | Advice and Counsel
by Michael Perini, ABC perini & associates Are you planning to make any resolutions for your business or nonprofit? Did you know that more than 75 percent of people who make resolutions abandon them within months, according to Sharon Liao, SHAPE magazine. So,...
by Mike Perini | Jan 25, 2017 | Advice and Counsel
By, Michael B. Perini, ABC I can’t tell you how many potential clients have no PR/marketing budgets or strongly believe that spending $$$ on professional PR/marketing is expensive; a cost rather than investment for their business. Well, let’s just see. Here is...
by Mike Perini | Sep 7, 2016 | Advertising, Advice and Counsel
By Michael Perini, ABC Recently, I was asked to share news, events and marketing tips on radio. We are happy to announce that our first segments are airing during the morning drive. Monday and Wednesday. 6:40 a.m. 105.5 FM 1240 AM. KRDO – Who We Are: In...
