Perini & Associates

Regularly scheduled social content posted during a crisis, or immediately after, can become a tone-deaf disaster. Find out why - https://www.prnewsonline.com/crisis-kill-switch-social-media/?oly_enc_id=5356E1910123F3Z

How PR Pros Can Avoid Overused Phrases to Express Sympathy. ​The purpose in writing is not to minimize any recent tragedy; as each takes a difficult and deep toll on many of us. (Re-shared from previous post.)
https://prnewsonline.com/how-pr-pros-can-avoid-overusing-phrases-to-express-sympathy/?oly_enc_id=5356E1910123F3Z

Jif Stuck in a Recall Jam Demonstrates a Teachable Moment. Transparency reigns as one of the pillars of good PR, so it only seems natural to lean into rather than run away from a recall. Read more here - https://www.prnewsonline.com/jif-recall-pr/?oly_enc_id=5356E1910123F3Z

Remember and Honor our fallen heroes.

PR Can and Should Play a Role in Roe v. Wade
One thing's certain: the May 2 leak of Justice Alito's draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying 'We are not political' no longer works.
Find out more here - https://www.prnewsonline.com/roe-wade-abortion/?oly_enc_id=5356E1910123F3Z

The damage Phil Mickelson did to his own reputation - in only one year - in his attempt to leverage both sides—trying to use the prospect of joining LIV Golf to extract various concessions from the PGA Tour, then boasting about it to a journalist writing a biography on him—is hard to overstate.
https://www.espn.com/golf/story/_/id/33916213/pretty-big-fall-how-everything-changed-phil-mickelson-just-one-year