Perini & Associates PR Firm Marketing Agency
GEO-FENCING: The New Buzz Word? Facts vs Fiction
What is Geofencing? If you’ve been keeping up with the latest digital marketing tools then you’ve most likely heard of one of the latest vocabulary words in business advertising technology. Geofencing. But what is it? Why do people use it? Can it really make a...
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Mistakes Made by Small Business Owners
According to the U.S. Small Business Administration, over 80% of small businesses fail* in the first year and 95% fail within the first five years. That number might be surprisingly high to you, especially considering the commonly-held belief that most businesses fail...
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Is Digital Marketing Worth the Investment?
To answer this question, we must first investigate what digital marketing really is and its current impact on businesses today. Digital marketing in and of itself is a tool to use to get the word out so to speak on the who, what, where’s and other basic details of a...
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Perini & Associates
Our approach to public relations and marketing is based on nearly 30 years of experience. An Accredited Agency (IABC/ABC)
Americans have complex views about the impact of diversity and the best way to achieve it. Most say it’s a good thing that the country has a diverse population, but others say this introduces its own challenges. While most value workplace diversity, few want employers to consider race or ethnicity in hiring and promotion decisions.
https://www.pewsocialtrends.org/2019/05/08/americans-see-advantages-and-challenges-in-countrys-growing-racial-and-ethnic-diversity/
https://www.pewsocialtrends.org/2019/05/08/americans-see-advantages-and-challenges-in-countrys-growing-racial-and-ethnic-diversity/
Americans See Advantages and Challenges in Country’s Growing Racial and Ethnic Diversity
Most value racial and ethnic diversity in the workplace, but few want employers to consider race or ethnicity in hiring and promotion decisions.
pewsocialtrends.org
Geofencing Part 4
Is Geofencing right for your Business?
Well, here we are at the end of our four-part geofencing series! Hopefully by now you’ve grasped what geofencing is and what the benefits are. The truth is, it’s not right for everyone but the answer you need to obtain is to the question : “Is geofencing right for you?”
Industry, resources, and the audience are usually the determining factors. Read more below to determine if the research and results line up with your business goals.
First let’s look at a 7-point check list with some basic pre-requisites you may want to have in place before beginning your geofencing journey.
1. You have your own business app
2. You have an established mobile presence
3. You have tech resources available to implement technologies like geofencing and beacons.
4. You are a brick-and-mortar business and/or you have location-relevant content (e.g. travel guide)
5. You are a business with mobile-centric users
6. You would like to calculate the effects of your marketing on foot traffic
7. You are looking for ways to engage with your customers in a more contextual way
Now that we’ve reviewed the checklist let’s review some other facts gathered from geofencing research that may be helpful to know before you take the next step and utilize geofencing.
-Small businesses use a mix of online 56% and traditional marketing tools 44%
-Word of Mouth is the top marketing tool 59% used by business with 5-10 employees
-Internet advertising increases once businesses reach 51 or more employees. 25% of larger small businesses use these ads.
The Top 10 Marketing Tools Used by Small Businesses
-Email 54%
-Website 51%
-Social Media 48%
-Word of Mouth 45%
-Direct Mail 37%
-Internet Advertising 35%
-TV, Radio, and/or Print Ads 34%
-Print Collateral 32%
-SEO 25%
-Tradeshows and/or Conferences 23%
Online searches initiated on mobile devices by Industry
-Food & Beverage 72%
-Health 68%
-Sports 68%
-News & Media 64%
-Lifestyle 62%
-Automotive 62%
-Retail 56%
-Travel (non-maps) 52%
-Real Estate/property 48%
-Entertainment 42%
-Banking 39%
The question still stands.
"Is geofencing right for your business?"
Only You can decide but we hope that this information was helpful and informative as you determine your next steps in taking your business to the next level!
Is Geofencing right for your Business?
Well, here we are at the end of our four-part geofencing series! Hopefully by now you’ve grasped what geofencing is and what the benefits are. The truth is, it’s not right for everyone but the answer you need to obtain is to the question : “Is geofencing right for you?”
Industry, resources, and the audience are usually the determining factors. Read more below to determine if the research and results line up with your business goals.
First let’s look at a 7-point check list with some basic pre-requisites you may want to have in place before beginning your geofencing journey.
1. You have your own business app
2. You have an established mobile presence
3. You have tech resources available to implement technologies like geofencing and beacons.
4. You are a brick-and-mortar business and/or you have location-relevant content (e.g. travel guide)
5. You are a business with mobile-centric users
6. You would like to calculate the effects of your marketing on foot traffic
7. You are looking for ways to engage with your customers in a more contextual way
Now that we’ve reviewed the checklist let’s review some other facts gathered from geofencing research that may be helpful to know before you take the next step and utilize geofencing.
-Small businesses use a mix of online 56% and traditional marketing tools 44%
-Word of Mouth is the top marketing tool 59% used by business with 5-10 employees
-Internet advertising increases once businesses reach 51 or more employees. 25% of larger small businesses use these ads.
The Top 10 Marketing Tools Used by Small Businesses
-Email 54%
-Website 51%
-Social Media 48%
-Word of Mouth 45%
-Direct Mail 37%
-Internet Advertising 35%
-TV, Radio, and/or Print Ads 34%
-Print Collateral 32%
-SEO 25%
-Tradeshows and/or Conferences 23%
Online searches initiated on mobile devices by Industry
-Food & Beverage 72%
-Health 68%
-Sports 68%
-News & Media 64%
-Lifestyle 62%
-Automotive 62%
-Retail 56%
-Travel (non-maps) 52%
-Real Estate/property 48%
-Entertainment 42%
-Banking 39%
The question still stands.
"Is geofencing right for your business?"
Only You can decide but we hope that this information was helpful and informative as you determine your next steps in taking your business to the next level!
Here's a change from the norm....Check out this life hack for Spring cleaning! The difficult process of tidying up has more to do with sparking joy than you might think.
https://www.realsimple.com/home-organizing/organizing/what-is-swedish-death-cleaning
https://www.realsimple.com/home-organizing/organizing/what-is-swedish-death-cleaning
How Swedish Death Cleaning Will Organize Your Life Once and for All
It’s the decluttering method to end all decluttering.
realsimple.com
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Thursday, May 23rd, 2019 at 5:01am
Here's a change from the norm....Check out this life hack for Spring cleaning! The difficult process of tidying up has more to do with sparking joy than you might think.
https://t.co/A9xSlC25Po
Here's a change from the norm....Check out this life hack for Spring cleaning! The difficult process of tidying up has more to do with sparking joy than you might think.
https://t.co/A9xSlC25Po
Saturday, May 18th, 2019 at 1:01am
Saluting the men and women who serve or have served in the United States’ armed forces. Happy Armed Forces Day and thank you for your service! https://t.co/s4pb9QE0Xe
Saluting the men and women who serve or have served in the United States’ armed forces. Happy Armed Forces Day and thank you for your service! https://t.co/s4pb9QE0Xe
Thursday, May 16th, 2019 at 5:01am
Uber has earned the unwelcome accolade of the worst NYSE debut for any tech company in a decade, Facebook's lawsuit against Korea's Rankwave hints at bigger problems, Elon Musk must settle or go to court over his 'pedophile' tweet.
https://t.co/WyaA6e6CBT
Uber has earned the unwelcome accolade of the worst NYSE debut for any tech company in a decade, Facebook's lawsuit against Korea's Rankwave hints at bigger problems, Elon Musk must settle or go to court over his 'pedophile' tweet.
https://t.co/WyaA6e6CBT
Tuesday, May 14th, 2019 at 1:02am
10% of Americans don’t use the internet. The share of adults who don’t go online has changed little over the past four years, but it is substantially lower than in 2000. Age, education, household income and community type factor into internet non-adoption.
https://t.co/cXNDPt2d0j
10% of Americans don’t use the internet. The share of adults who don’t go online has changed little over the past four years, but it is substantially lower than in 2000. Age, education, household income and community type factor into internet non-adoption.
https://t.co/cXNDPt2d0j