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Perini & Associates

Our approach to public relations and marketing is based on nearly 30 years of experience. An Accredited Agency (IABC/ABC)
Perini & Associates
Perini & AssociatesSaturday, May 25th, 2019 at 4:02am
Americans have complex views about the impact of diversity and the best way to achieve it. Most say it’s a good thing that the country has a diverse population, but others say this introduces its own challenges. While most value workplace diversity, few want employers to consider race or ethnicity in hiring and promotion decisions.
Perini & Associates
Perini & AssociatesFriday, May 24th, 2019 at 4:47am
Geofencing Part 4
Is Geofencing right for your Business?

Well, here we are at the end of our four-part geofencing series! Hopefully by now you’ve grasped what geofencing is and what the benefits are. The truth is, it’s not right for everyone but the answer you need to obtain is to the question : “Is geofencing right for you?”
Industry, resources, and the audience are usually the determining factors. Read more below to determine if the research and results line up with your business goals.

First let’s look at a 7-point check list with some basic pre-requisites you may want to have in place before beginning your geofencing journey.
1. You have your own business app
2. You have an established mobile presence
3. You have tech resources available to implement technologies like geofencing and beacons.
4. You are a brick-and-mortar business and/or you have location-relevant content (e.g. travel guide)
5. You are a business with mobile-centric users
6. You would like to calculate the effects of your marketing on foot traffic
7. You are looking for ways to engage with your customers in a more contextual way

Now that we’ve reviewed the checklist let’s review some other facts gathered from geofencing research that may be helpful to know before you take the next step and utilize geofencing.

-Small businesses use a mix of online 56% and traditional marketing tools 44%
-Word of Mouth is the top marketing tool 59% used by business with 5-10 employees
-Internet advertising increases once businesses reach 51 or more employees. 25% of larger small businesses use these ads.

The Top 10 Marketing Tools Used by Small Businesses
-Email 54%
-Website 51%
-Social Media 48%
-Word of Mouth 45%
-Direct Mail 37%
-Internet Advertising 35%
-TV, Radio, and/or Print Ads 34%
-Print Collateral 32%
-SEO 25%
-Tradeshows and/or Conferences 23%

Online searches initiated on mobile devices by Industry
-Food & Beverage 72%
-Health 68%
-Sports 68%
-News & Media 64%
-Lifestyle 62%
-Automotive 62%
-Retail 56%
-Travel (non-maps) 52%
-Real Estate/property 48%
-Entertainment 42%
-Banking 39%

The question still stands.
"Is geofencing right for your business?"
Only You can decide but we hope that this information was helpful and informative as you determine your next steps in taking your business to the next level!
Perini & Associates
Perini & AssociatesThursday, May 23rd, 2019 at 8:01am
Here's a change from the norm....Check out this life hack for Spring cleaning! The difficult process of tidying up has more to do with sparking joy than you might think.

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Thursday, May 23rd, 2019 at 5:01am
Here's a change from the norm....Check out this life hack for Spring cleaning! The difficult process of tidying up has more to do with sparking joy than you might think.
Saturday, May 18th, 2019 at 1:01am
Saluting the men and women who serve or have served in the United States’ armed forces. Happy Armed Forces Day and thank you for your service! PeriniAssociate photo
Thursday, May 16th, 2019 at 5:01am
Uber has earned the unwelcome accolade of the worst NYSE debut for any tech company in a decade, Facebook's lawsuit against Korea's Rankwave hints at bigger problems, Elon Musk must settle or go to court over his 'pedophile' tweet.
Tuesday, May 14th, 2019 at 1:02am
10% of Americans don’t use the internet. The share of adults who don’t go online has changed little over the past four years, but it is substantially lower than in 2000. Age, education, household income and community type factor into internet non-adoption.