Perini & Associates PR Firm Marketing Agency
What Makes For a Great Business Photo
by Michael Perini, ABC Perini & Associates I first blogged this topic in 2013 and still believe today that we remain in a new and ever-changing age of photography. With the continual evolution of both stand-alone digital cameras and new models of smartphones...
GEO-FENCING: The New Buzz Word? Facts vs Fiction
What is Geofencing? If you’ve been keeping up with the latest digital marketing tools then you’ve most likely heard of one of the latest vocabulary words in business advertising technology. Geofencing. But what is it? Why do people use it? Can it really make a...
Mistakes Made by Small Business Owners
According to the U.S. Small Business Administration, over 80% of small businesses fail* in the first year and 95% fail within the first five years. That number might be surprisingly high to you, especially considering the commonly-held belief that most businesses fail...
Our Twitter Feed
America’s newsrooms are changing in important ways. Mergers, closures and layoffs have affected a variety of media organizations – especially newspapers – and these trends are reshaping the nation’s media landscape. https://t.co/mVAuPOnvhH

According to the Pew Research Center, roughly six-in-ten U.S. adults (57%) often get news on a mobile device, compared with 30% who often do so on a desktop or laptop computer. The share who often get news on a mobile device is more than double the 21% who did so in 2013. https://t.co/zy7QQBdMYV

Tips for Safe Holiday Online Shopping
The holiday countdown is on, and more than half of holiday shoppers plan to make purchases online, Unfortunately, it’s also the season for online scammers to take advantage — typically, at your expense.
https://t.co/wDTGHVV7Pl https://t.co/elBQM7U1ML

A quarter of U.S. adults say they have a smart speaker such as an Amazon Echo at home. More than half say they are at least somewhat concerned about the personal data their speakers collect.
https://t.co/L74AhQazRy