Perini & Associates PR Firm Marketing Agency
GEO-FENCING: The New Buzz Word? Facts vs Fiction
What is Geofencing? If you’ve been keeping up with the latest digital marketing tools then you’ve most likely heard of one of the latest vocabulary words in business advertising technology. Geofencing. But what is it? Why do people use it? Can it really make a...
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Mistakes Made by Small Business Owners
According to the U.S. Small Business Administration, over 80% of small businesses fail* in the first year and 95% fail within the first five years. That number might be surprisingly high to you, especially considering the commonly-held belief that most businesses fail...
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Is Digital Marketing Worth the Investment?
To answer this question, we must first investigate what digital marketing really is and its current impact on businesses today. Digital marketing in and of itself is a tool to use to get the word out so to speak on the who, what, where’s and other basic details of a...
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Perini & Associates
Our approach to public relations and marketing is based on nearly 30 years of experience. An Accredited Agency (IABC/ABC)
Altered videos – “deepfakes” – have sparked growing concern, particularly as many Americans now get news from sites such as YouTube. Overall, the U.S. public sees altered videos and images as a major problem and believes action should be taken to stop them.
https://www.pewresearch.org/fact-tank/2019/06/14/about-three-quarters-of-americans-favor-steps-to-restrict-altered-videos-and-images
https://www.pewresearch.org/fact-tank/2019/06/14/about-three-quarters-of-americans-favor-steps-to-restrict-altered-videos-and-images
About three-quarters of Americans favor steps to restrict altered videos and images
A majority of Americans say altered videos and images create confusion about current issues, and most support restrictions on such content.
pewresearch.org
According to a study of news images posted on Facebook by 17 prominent national news media outlets, men appeared twice as often as women, with a majority of photos with people showing exclusively men.
https://www.journalism.org/2019/05/23/men-appear-twice-as-often-as-women-in-news-photos-on-facebook/
https://www.journalism.org/2019/05/23/men-appear-twice-as-often-as-women-in-news-photos-on-facebook/
Comparing Men and Women in Facebook News Images
A new study of the images accompanying news stories posted publicly on Facebook by prominent American news media outlets finds that men appear twice as
journalism.org
10% of Americans don’t use the internet. Who are they?
Internet non-adoption is linked to certain demographic variables, including age, educational attainment, household income and community type. (This is #3 in a series of posts.)
https://www.pewresearch.org/fact-tank/2019/04/22/some-americans-dont-use-the-internet-who-are-they/
Internet non-adoption is linked to certain demographic variables, including age, educational attainment, household income and community type. (This is #3 in a series of posts.)
https://www.pewresearch.org/fact-tank/2019/04/22/some-americans-dont-use-the-internet-who-are-they/
10% of Americans don’t use the internet. Who are they?
Internet non-adoption is linked to certain demographic variables, including age, educational attainment, household income and community type.
pewresearch.org
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Thursday, June 20th, 2019 at 5:01am
According to a study of news images posted on Facebook by 17 prominent national news media outlets, men appeared twice as often as women, with a majority of photos with people showing exclusively men.
https://t.co/09zAQkSjSC
According to a study of news images posted on Facebook by 17 prominent national news media outlets, men appeared twice as often as women, with a majority of photos with people showing exclusively men.
https://t.co/09zAQkSjSC
Tuesday, June 18th, 2019 at 1:02am
10% of Americans don’t use the internet. Who are they?
Internet non-adoption is linked to certain demographic variables, including age, educational attainment, household income and community type. (This is #3 in a series of posts.)
https://t.co/cXNDPt2d0j
10% of Americans don’t use the internet. Who are they?
Internet non-adoption is linked to certain demographic variables, including age, educational attainment, household income and community type. (This is #3 in a series of posts.)
https://t.co/cXNDPt2d0j
Saturday, June 15th, 2019 at 1:02am
Even as many aspects of the digital divide in the U.S. have narrowed, the digital lives of lower- and higher-income Americans remain markedly different. (This is #2 in a series of posts.)
https://t.co/du16rug6Lq
Even as many aspects of the digital divide in the U.S. have narrowed, the digital lives of lower- and higher-income Americans remain markedly different. (This is #2 in a series of posts.)
https://t.co/du16rug6Lq
Thursday, June 13th, 2019 at 5:01am
Rural Americans have made large gains in adopting digital technology over the past decade, but they generally remain less likely than urban or suburban adults to have home broadband or own a smartphone. (This is #1 in a series of posts.)
https://t.co/sNFCOeBOwX
Rural Americans have made large gains in adopting digital technology over the past decade, but they generally remain less likely than urban or suburban adults to have home broadband or own a smartphone. (This is #1 in a series of posts.)
https://t.co/sNFCOeBOwX