Perini & Associates

A survey from Junior Achievement and The Hartford finds that young Americans can be undecided on their career choice into their sophomore year of college. This could explain why some college graduates don't work in their field of study! Programs like JA help young people make informed choices about careers earlier.

Nearly 60% of Americans participate in some type of community group or organization, and this share is higher among better educated and wealthier U.S. adults. Religious groups, hobby clubs and charitable or volunteering organizations are among the most popular.

SEO? SEM? Do we need them?

Many businesses large and small alike are familiar with the popular term SEO. Short for Search Engine Optimization, SEO is what helps many businesses get ahead, at least on Google searches and other search engines, where the name of a specific business is assisted by strategically increasing their visibility in organic search results. SEM’s (search engine marketing) aim is also to increase search visibility however achieves this by utilizing components of paid search such as PPC (pay per click advertising) and SMM (social media marketing).
It’s important that digital marketing professionals have a solid grasp on these two terms and understand their important roles in the marketing arena. In today’s digital world, people often feel bombarded with too many online marketing options and often choose one approach to minimize their budget and strive to keep things as simple as possible. The issue with this is they are potentially missing a powerful duo when SEO and SEM work properly together. These two are important as both individual and pair components of a business’ branding and advertising campaign. As SEO aims to hit the organic, SEM goes to work to fill in any ad gaps by outreaching via paid slots. They both heavily rely on keywords to drive traffic to business web pages and websites. When in sync these two balance each other out and help businesses become what they originally set out to be: successful!