Perini & Associates PR Firm Marketing Agency
Traditionally, media coverage has been divided into two categories: earned media and paid media. "Earned media" is the free placement of your brand's message in newspapers, TV, radio, social media, or mentions by influencers. "Paid media" is considered paid...read more
With the advent and rapid growth of social media, many small businesses grew to believe that setting up a Facebook page and posting a couple of times a week would suffice for all of their communications needs. Unfortunately, that is not true. Yes, social media is now...read more
Effective marketing requires using multiple channels and approaches to deliver your company message to your target audience. Merely buying a billboard or setting up Google Ad may not be enough to reach your target audience. Thus, let's chat about Geo-Fencing. In a...read more
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Public relations professionals strategically select the right mediums to deliver the carefully constructed messages that best convey your business to your target audience.
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