Perini & Associates PR Firm Marketing Agency
To answer this question, we must first investigate what digital marketing really is and its current impact on businesses today. Digital marketing in and of itself is a tool to use to get the word out so to speak on the who, what, where’s and other basic details of a...read more
You’re probably reading this because you asked yourself, why do I need to hire a PR firm? In a world of omnipresent media and constant digital interactions, business owners can find it difficult to justify a regular public relations budget. The accessibility of social...read more
Traditionally, media coverage has been divided into two categories: earned media and paid media. "Earned media" is the free placement of your brand's message in newspapers, TV, radio, social media, or mentions by influencers. "Paid media" is considered paid...read more
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Number three on this list is video. Video is so important to the modern business. As attention spans drop and the need for personal connection increases, social media videos become more important. Try Facebook Live or IGTV to connect with audiences.
We hope you've been improving your communication skills this week.
Here's our next tip: KNOW YOUR AUDIENCE! Every decision you make should be about them. This week, take the time to identify and research your key audiences.
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