Perini & Associates  PR Firm  Marketing Agency

Do I really need a PR Firm?

You’re probably reading this because you asked yourself, why do I need to hire a PR firm? In a world of omnipresent media and constant digital interactions, business owners can find it difficult to justify a regular public relations budget. The accessibility of social...

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Perini & Associates

Our approach to public relations and marketing is based on nearly 30 years of experience. An Accredited Agency (IABC/ABC)
Perini & Associates
Perini & AssociatesSaturday, March 23rd, 2019 at 8:01am
A survey from Junior Achievement and The Hartford finds that young Americans can be undecided on their career choice into their sophomore year of college. This could explain why some college graduates don't work in their field of study! Programs like JA help young people make informed choices about careers earlier.
Perini & Associates
Perini & AssociatesThursday, March 21st, 2019 at 8:01am
Nearly 60% of Americans participate in some type of community group or organization, and this share is higher among better educated and wealthier U.S. adults. Religious groups, hobby clubs and charitable or volunteering organizations are among the most popular.
Perini & Associates
Perini & AssociatesThursday, March 21st, 2019 at 3:33am
SEO? SEM? Do we need them?

Many businesses large and small alike are familiar with the popular term SEO. Short for Search Engine Optimization, SEO is what helps many businesses get ahead, at least on Google searches and other search engines, where the name of a specific business is assisted by strategically increasing their visibility in organic search results. SEM’s (search engine marketing) aim is also to increase search visibility however achieves this by utilizing components of paid search such as PPC (pay per click advertising) and SMM (social media marketing).
It’s important that digital marketing professionals have a solid grasp on these two terms and understand their important roles in the marketing arena. In today’s digital world, people often feel bombarded with too many online marketing options and often choose one approach to minimize their budget and strive to keep things as simple as possible. The issue with this is they are potentially missing a powerful duo when SEO and SEM work properly together. These two are important as both individual and pair components of a business’ branding and advertising campaign. As SEO aims to hit the organic, SEM goes to work to fill in any ad gaps by outreaching via paid slots. They both heavily rely on keywords to drive traffic to business web pages and websites. When in sync these two balance each other out and help businesses become what they originally set out to be: successful!

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Thursday, March 21st, 2019 at 5:01am
Nearly 60% of Americans participate in some type of community group or organization, and this share is higher among better educated and wealthier U.S. adults. Religious groups, hobby clubs and charitable or volunteering organizations are among the most popular. https://t.co/J8XEUKBhLJ PeriniAssociate photo
Tuesday, March 19th, 2019 at 1:02am
Teens spend more time on sleep and homework – and less time on paid work and socializing – than a decade ago. But teen boys still spend more time on leisure activities than girls, while girls spend more time on grooming, homework,housework and errands. https://t.co/K4L76Ki1iH PeriniAssociate photo
Saturday, March 16th, 2019 at 5:01am
Did You Know? People around the world agree that climate change poses a severe risk to their country, according to a 26-nation survey conducted in Spring 2018. Terrorism, specifically from ISIS, and cyberattacks are also seen by many as major security threats. https://t.co/ZsryzvPRaQ PeriniAssociate photo
Thursday, March 14th, 2019 at 5:01am
The federal budget deficit is projected to reach its highest level in seven years this year. But the share of Americans who say reducing the deficit should be a top policy priority is much lower than it was during most of Barack Obama’s presidency. https://t.co/gPjs02IYYr PeriniAssociate photo