by Editorial Team Member | Aug 14, 2018 | Advice and Counsel, Marketing, PR-Marketing Technology
Effective marketing requires using multiple channels and approaches to deliver your company message to your target audience. Merely buying a billboard or setting up Google Ad may not be enough to reach your target audience. Thus, let’s chat about Geo-Fencing.... 
by Michael Perini | Jul 15, 2018 | Advice and Counsel, Marketing
PR FIRM! Really? by Michael Perini, ABC perini & associates I know it might sound strange, coming from an owner of a PR firm, but I am often asked, “Why does my business and/or issue need your services?” I often hear this from small businesses just starting out... by Michael Perini | Sep 28, 2015 | Advice and Counsel, Marketing, Volunteer/Fundraising/Nonprofits
We continue to care about the community in which we live, play and work. Why? Well, it just feels good. We also help others to make new friends. Here is a list of reasons we help nonprofits with public relations and marketing: We want to make an impact. Our... by Michael Perini | Jul 22, 2015 | Advice and Counsel, Marketing
By Michael B. Perini, ABC perini & associates Ok, a new term to get to know and really be familiar with. No, I am not kidding. Inbound Marketing Inbound marketing is promoting a business or nonprofit or issue through: Blogs eBooks... by Michael Perini | May 12, 2015 | Advice and Counsel, Marketing
Many of you have added your business or nonprofit to local search and business directories that are available online, such as Yahoo, Yelp, Bing, YellowPages, etc. There are more than 50 major online search directories available today for online searches. I’m... by Michael Perini | Jul 16, 2014 | Advice and Counsel, Marketing, Social Media
by Michael B. Perini, ABC perini & associates The small business owner is often used as the example of how America is built. Entrepreneurs make our country great, in my view. However, a new business owner can put their heart and soul (and financial savings) into...