by Michael Perini | Mar 21, 2024 | Advice and Counsel, Business Development, Company, Marketing, PR-Marketing Technology
With drone technology evolving, more brands are understanding the value for the use of drones to reach target audiences (customers, clients, supporters, stakeholders, etc.). It is the same direction for our firm. We have invested for our clients in an FAA Certified... 
by Michael Perini | Oct 7, 2021 | Advice and Counsel, Business Development, Marketing
According to the U.S. Small Business Administration (SBA), over 80% of small businesses fail in the first year and 95% fail within the first five years. And, only about half of small businesses survive pass the five-year mark, ranging from 45.4% to 51% depending on... 
by Michael Perini | Aug 1, 2021 | Business Development, Marketing
Playing a role in our community can be good for business. In a competitive professional environment, potential customers tend to do business with those companies that demonstrate social responsibility. Here are a few ideas we have learned from our community... 
by Michael Perini | Feb 27, 2019 | Advice and Counsel, Marketing
According to the U.S. Small Business Administration, over 80% of small businesses fail* in the first year and 95% fail within the first five years. That number might be surprisingly high to you, especially considering the commonly-held belief that most businesses fail... 
by Michael Perini | Jan 2, 2019 | Advertising, Business Development, Digital Marketing, Marketing
To answer this question, we must first investigate what digital marketing really is and its current impact on businesses today. Digital marketing in and of itself is a tool to use to get the word out so to speak on the who, what, where’s and other basic details of a... 
by Michael Perini | Oct 17, 2018 | Marketing, PR Firm
You’re probably reading this because you asked yourself, why do I need to hire a PR firm? In a world of omnipresent media and constant digital interactions, business owners can find it difficult to justify a regular public relations budget. The accessibility of social...