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Why Should a Business Advertise?

by Michael Perini | Aug 18, 2012 | Advice and Counsel, Business Development, Research

By Michael B. Perini, ABC perini & associates I often have clients that only want to use marketing and promotional tools that are FREE! Well, that’s great for some activities and events to gain awareness and attendance but cannot always be counted on as the major...

Really, Facebook? Reasons For A Business Owner to Say, "Yes!"

by Michael Perini | May 31, 2012 | Advice and Counsel, Business Development, Social Media

by Michael B. Perini, ABC perini & associates Despite all the hype about the recent offering of Facebook stock to the public there still is great reasons for a business or nonprofit to be on Facebook. Recent statistics from Facebook show the following: There are...

Pricing Marketing Services and Products: Did I say Outstanding value?

by Michael Perini | May 17, 2012 | Advice and Counsel, Business Development

by Michael B. Perini, ABC perini & associates I can’t tell you how many potential clients have no marketing budgets or strongly believe that spending $$$ on marketing is expensive; a cost rather than an investment for their business. Well, let’s just...

Brand Matters — So Protect and Project It Carefully

by Michael Perini | May 3, 2012 | Advice and Counsel, Business Development

by Michael Perini, ABC perini & associates When people hear the name of your business or nonprofit, they conjure up a set of impressions.  These thoughts influence how they think, act and buy. Try this:  Think Levi.  Mercedes. Apple. Ford.  Perini &...

Tips To Promote Your Small Business and Nonprofit

by Michael Perini | Mar 29, 2012 | Advice and Counsel, Business Development

by Michael B. Perini, ABC perini & associates It’s Spring Break! For many public schools and colleges across America, traditionally this week usually means traveling with family or friends.  However,  the week can also be a great time to do a little Spring...

2012 is Next: Legacy Year for Public Relations

by Michael Perini | Dec 30, 2011 | Business Development, ePerini READVIEW, pclips

As we move into our third year of business – it’s not lost on me that our clients have made our company successful!  My associates and I deeply appreciate you trust and loyalty.  I have included the logos from our 2011 clients below. For our supportive readers and...
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