by Michael Perini | Jan 2, 2019 | Advertising, Business Development, Digital Marketing, Marketing
To answer this question, we must first investigate what digital marketing really is and its current impact on businesses today. Digital marketing in and of itself is a tool to use to get the word out so to speak on the who, what, where’s and other basic details of a... 
by Michael Perini | Oct 2, 2018 | Advertising, Advice and Counsel
Traditionally, media coverage has been divided into two categories: earned media and paid media. “Earned media” is the free placement of your brand’s message in newspapers, TV, radio, social media, or mentions by influencers. “Paid media”... 
by Michael Perini | Aug 1, 2018 | Advertising
By Michael B. Perini, ABC It would be great if “earned media” — free placement of your story by the media would always be available. Unfortunately, with the pace of news and decisions by editors on what is news business owners and nonprofit... by Michael Perini | Sep 7, 2016 | Advertising, Advice and Counsel
By Michael Perini, ABC Recently, I was asked to share news, events and marketing tips on radio. We are happy to announce that our first segments are airing during the morning drive. Monday and Wednesday. 6:40 a.m. 105.5 FM 1240 AM. KRDO – Who We Are: In... by Michael Perini | Aug 31, 2016 | Advertising, Advice and Counsel
By Michael Perini, ABC Recently, I was asked to share news, events and marketing tips on radio. We are happy to announce that our first segments are now airing during the morning drive. Monday and Wednesday. 6:40 a.m. 105.5 FM 1240 AM. KRDO – Who We Are: In... by Michael Perini | Oct 3, 2013 | Advertising, Advice and Counsel, Marketing
by Michael Perini, ABC Perini & Associates With the invention of the digital camera and smartphones with cameras built in a new era of photography is upon us. The number of photos that you and I take in a year has gone through the roof. In fact, in a recent...