by Mike Perini | Aug 30, 2016 | Advice and Counsel
By Michael Perini, ABC Recently, I was asked to share news, events and marketing tips on radio. We are happy to announce that our first segments are now airing during the morning drive. Monday and Wednesday. 6:40 a.m. 105.5 FM 1240 AM. From KRDO: KRDO News Radio...
by Mike Perini | Jun 20, 2016 | Advice and Counsel, Crisis Communications, Media Relations
By Michael Perini, ABC Nearly every day, after a tragic incident that makes news, families are asked by reporters for a media interview. Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone...
by Mike Perini | Dec 16, 2015 | ePerini READVIEW, PR-Marketing Technology, Research
The average person looks at his or her phone 46 times every day, according to Time.Com. “On average, people in the United States across all age groups check their phones 46 times per day, according to Deloitte. That’s up from 33 looks per day in 2014. To arrive...
by Mike Perini | Sep 28, 2015 | Advice and Counsel, Marketing, Volunteer/Fundraising/Nonprofits
We continue to care about the community in which we live, play and work. Why? Well, it just feels good. We also help others to make new friends. Here is a list of reasons we help nonprofits with public relations and marketing: We want to make an impact. Our...
by Mike Perini | Jul 22, 2015 | Advice and Counsel, Marketing
By Michael B. Perini, ABC perini & associates Ok, a new term to get to know and really be familiar with. No, I am not kidding. Inbound Marketing Inbound marketing is promoting a business or nonprofit or issue through: Blogs eBooks...
