by Mike Perini | Feb 27, 2019 | Advice and Counsel, Marketing
According to the U.S. Small Business Administration, over 80% of small businesses fail* in the first year and 95% fail within the first five years. That number might be surprisingly high to you, especially considering the commonly-held belief that most businesses fail...
by Mike Perini | Jan 2, 2019 | Advertising, Business Development, Digital Marketing, Marketing
To answer this question, we must first investigate what digital marketing really is and its current impact on businesses today. Digital marketing in and of itself is a tool to use to get the word out so to speak on the who, what, where’s and other basic details of a...
by Mike Perini | Oct 17, 2018 | Marketing, PR Firm
You’re probably reading this because you asked yourself, why do I need to hire a PR firm? In a world of omnipresent media and constant digital interactions, business owners can find it difficult to justify a regular public relations budget. The accessibility of social...
by Mike Perini | Oct 2, 2018 | Advertising, Advice and Counsel
Traditionally, media coverage has been divided into two categories: earned media and paid media. “Earned media” is the free placement of your brand’s message in newspapers, TV, radio, social media, or mentions by influencers. “Paid media”...
by Mike Perini | Aug 1, 2018 | Advertising
By Michael B. Perini, ABC It would be great if “earned media” — free placement of your story by the media would always be available. Unfortunately, with the pace of news and decisions by editors on what is news business owners and nonprofit...
