InboundMarketing

 

 

By Michael B. Perini, ABC
perini & associates

Ok, a new term to get to know and really be familiar with.  No, I am not kidding.

Inbound Marketing

Inbound marketing is promoting a business or nonprofit or issue through:

Blogs

eBooks

eNewsletters

Podcasts

SEO

Social Media

Video

Whitepapers

and other forms of content marketing.

Just to be clear…outbound marketing would cold-calling, direct paper mail, radio, TV ads, sales flyers, spam and telemarkeing.

Inbound marketing EARNS the attention of customers or supporters, in case of a nonprofit or issue.

I think one of the best, easy to understand presentation was done by Hubspot and found of Slideshare.  I hope you agree.

Click Here>