By Michael B. Perini, ABC
perini & associates

Adweek recently became another magazine that moved content to a tablet edition to respond to changing habits of readers.  One great feature we like is the “Top 10 Ads of the Week”.   Check back here often to review the ads we like the best.  Our criteria:  Creative style.  Messaging.  Lasting Impression.  Have an ad you like?  Send us a link.

Explore the ocean with Google Maps: Google Maps strives to provide people around the globe with the most comprehensive, accurate and usable map of the world – including the underwater world. This ocean collection includes six of the world’s most incredible underwater spots, including coral reefs (and their inhabitants) in Australia, the Philippines and Hawaii. This imagery is available to millions of people through the Street View feature of Google Maps and in our Street View Gallery at:


Corona “Gruden’s Guide”:  Cheeky animated clips anchored by Jon Gruden school viewers on the attractions and etiquette of 10 gridiron getaways.


Snickers “Horseless Headsman”  TV Spot:  For Halloween, Snickers and BBDO feature a bumbling (and at first unfrightening) character, the Horseless Headsman, who suddenly finds his scary side.