Small Business: 4 Powerful Marketing Benefits of YouTube

by Michael B. Perini, ABC
perini & associates

Every minute that passes in real time, 60 hours of video are uploaded to YouTube. More video was uploaded to YouTube in the past month than to the three big TV networks in the past 60 years. Also, the average viewing session is 15 minutes.

If you have a business, you need to have a presence on YouTube. Below are just four amazing benefits.

1. It’s free. Besides your investment of time, making and uploading videos is completely free on YouTube. Is the Yellow Pages free? No! Is a billboard free? No.

2. Content is powerful. In the online world, content is king and that would make video content the king of kings. Remember, the trend in going to the internet these days is that people would rather watch something than read something online. Find a business. Get an answer. Solve a problem. Support a nonprofit.

3. Potentially Viral. If your video is creative or funny or informational enough, it has the potential to go viral. That means that potentially thousands of other people will be sharing your video with their friends or family. That’s exposure to your business from an infinite amount of people.

4. Gives you a face. Having a video gives potential customers a face. It shows them you’re really a nice person that knows what you’re talking about and how your business can serve them. Camera shy? No problem, we can make a PowerPoint video and still show your stuff.

With all these benefits we can help you with YouTube marketing. Our prices are very reasonable. Initial consult is FREE! Here is just some of our recent work for small businesses and nonprofits in one Colorado community.

TWEEDS

http://www.youtube.com/watch?v=EL3v92h_pBQ

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