by Michael B. Perini, ABC
perini & associates

It’s Spring Break!

For many public schools and colleges across America, traditionally this week usually means traveling with family or friends.  However,  the week can also be a great time to do a little Spring cleaning or starting fresh with new experiences and ideas.  How about we use this week to start fresh with new tools on how to  promote your small business or nonprofit?

Which of these public relations tactics do you use to promote awareness of you company or nonprofit?

  • Write and distribute press releases
  • E-mail media professionals directly with news
  • Call media professionals on the phone
  • Social media
  • eBlasts
  • Events for influencers and prospects
  • Write bylined articles and blog posts
  • Engage with community and philanthropic organizations
  • Sponsorships
Or, maybe you do none of the above.  I would like to hear why not if you do not. Well, it’s Spring!  I recommend you do a little Spring cleaning during Spring break and integrate these tactics into your daily business or nonprofit cycle.
Working with a PR agency to promote awareness about your small business and/or nonprofit should also be a Spring thing!  Your brand will be better for it.