Tablets and e-readers are magazine friendly
by Michael Perini, ABC
perini & associates
When the iPad first arrived on the scene, there was concern that magazines would have a hard time breaking through all the video games, movies, countless apps and all the other media available to consumers.
Turns out people are spending more time and ever reading on tablets and e-readers. And, the good news: Consumers want MORE magazine content.
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Other key findings:
89% want magazine apps to have standardized functions and navigational features.
70% are interested in the ability to buy products and services straight from digital magazine editorial.
59% said they are spending more time reading digital magazines since getting a mobile device.
55% said they sometimes tap on ads in electronic magazines.
— source: The Association of Magazine Media-Commissioned Study by Affinty as reported in Adweek.