Michael B. Perini, ABC
perini & associates
I am always asked from nonprofits,”Is there any promotional tools that I can use that are FREE!” Nonprofits traditionally do not have PR or marketing budgets. Unfortunately, many see building relationships as a “cost” vs. an investment. See this blog post on ways that your nonprofit can be successful.
Below is a list of 12 tips. By free, i mean you don’t need to write a check to pay for these services. However, yes, you will have to take time to research and provide materials. So, there is a people cost that I think most of you understand, right?
You will find that these are Colorado-based, but there are similar resources in most communities, if you just take the time to look.
1. Send a Drumbeat to your network. By this I mean, talk your nonprofit up! At personal socials, networking events, and the like. Have a separate business card just for your nonprofit.
2. www.your non-profit name.com. If you don’t have a website, have a professional design one. Some web designers will even offer their services as a “in-kind” donation. The challenge for you is to keep the website current.
3. http://www.facebook.com. Facebook allows for nonprofits to set up their own page where you can tell potentially millions about your organization and managing donations.
4.-8. Use local resources. The links below all offer an event or activity calendar. All are free. You can pay for some extra features but pricing is low and not necessary until you have that PR/marketing budget approved. Search for like items in your community.
10. Use your local newspaper. Many allow nonprofits to list events in organizational calendars Yes, put together a news release and forward it to the media in the local community.
11. Use city banners and business marquees. Many offer these services free. You need to schedule in advance and have a banner ready. A local sign shop may be willing to donate the banner as a donation.
12. http://www.youtube.com/. More than 80% of those who search on the internet are looking to find a video that relates. So, if you don’t have a video for your nonprofit produce one. Again, ask a PR or video production firm to assist. Many offer a % of their services pro-bono. You won’t know until you ask.