Recommendations: Worth reading or viewing
Occasionally, I will recommend a news article, book, blog post or a short video clip to view. This “eperini Readview” references online video — the fastest growing medium.
What do you think?
Please view. It’s worth it!
Color-coded alerts to change
by Michael B. Perini, ABC
perini & associates
Today, officials at the Department of Homeland Security (DHS) will announce that the color-coded terrorism alert system that has greeted all of us when traveling will be phased out over the next 90 days.
Do we “like” or “unlike” this decision to stop using the five-step color codes for informing us about potential terrorist attacks? Also expected to change is the public-service recording at airports announcing the alert level.
Here are 3 reasons to like or unlike the government’s decision.
Like:
1. Polls have shown that the public hasn’t much cared about the alert system because it was confusing and not useful. Each time the threat level was raised very rarely did the public know the reason or how to proceed or how long to be on guard. Hopefully, the new system will give law enforcement vital information without unnecessarily alarming or confusing the public. I support a change in the advisory system.
2. Though useful right after Sept. 11 – I know it was for me and my family — but it soon became ineffective as there was no messaging to the public when the threat level was increased, i.e., useful tips and safeguarding measures. If the new system provides action steps for the public then I am all for it. Maybe DHS should keep the “Ready” program and market it more aggressively for each alert.
3. The color-coded chart was just about everywhere. From websites to airport signage. You could even get a t-shirt with the colorful chart printed on it. I liked the fact that it was easy to read and find at a moment’s notice. If the new system does not use attractive graphics and goes solely to local law enforcement agencies, airlines or businesses like expected, I would suggest that the method of informing be very visible so that the warning doesn’t get lost in the overcrowded inbox or tweet world for those who are responsible for our safety..
Unlike:
1. The new alert system is going underground to only law enforcement agencies, airline officials and a few select others. Why? Will this effort to NOT scare the public — by limiting information access — not backfire and cause more public alarm? I would recommend specific communication plans be developed for each time the new alert is used so that the public can be informed in a logical and timely manner. And this time, with some specifics without giving the terrorists an edge. I know it is a challenge to balance the need to provide useful information with the need to protect sensitive information. But it can be done. DHS has an experienced public relations staff who can make recommendations. They should be consulted.
2. With more and more people using mobile devices to get information, social media tools should be a major element in this new alert notification program. The Department of Homeland Security already uses social media in their communications with the public. In my view, this additional integration should be included. We will know soon if this aspect for keeping the public informed is being implemented within the new changes. Broader public alerts via social media should be considered if situations warrant.
3. What will the reaction be for any terrorists? Also, will anyone pay attention to the announcement today? I mean the color has not changed from orange, or elevated, since 2006. Information to the public about this major decision has been limited to this point. I am disappointed.
Here is a link to watch the announcement by DHS Secretary Napolitano 2 p.m. EST via the web.
I would like to hear from you. Do you like or unlike this decision?
Online video is the fastest growing medium. It’s going to be how we communicate. New series captures the best examples of public relations humor, information and education.
A new series of online videos, titled “pclips” launched in December 2010 initially on the Perini & Associates facebook page and then later on the company website and tumbler has growing interest, according to Michael Perini, company founder.
“Online video has seen tremendous growth in recent years,” Perini said. ”We wanted to use this medium to help inform, educate and yes even laugh at the public relations discipline,” he said.
Video is being produced for internal communications, training, social media, events, marketing, online advertising, contests, media relations, external communications, awareness, education, and reports, according to industry sources.
Video clips will be selected from the internet and posted on the company’s facebook page weekly. Producers can also email their public relations-related videos to: customerservice@perinassociates.com. ”Eventually we will produce our own clips,” Perini said.
Why this new effort now? ”People react more to visuals than text and we need to use this human characteristic to engage with current clients, company fans and potential customers,” he said. “We have been building our company during the past year and I thought the time was finally right to go to the next level in demonstrating our ability to use this powerful medium of influence,” Perini said.
The first video posted in early December and have been followed by a mix of content found from a variety of sources. ”Our picking an online video will increase viewership for the producer as well as showcase some of the best and worst public relations practices,” he said. ”Using these video case studies we will reinforce what we tell clients about how to tell and not tell their story.”
“In the end it’s all about being able to engage and online videos are the new “handshake” for our society,” he said.
Here is the current list of available videos:
What is PR? Man-on-the-street interviews Part 1 – Watch Video
Media relations screw up – Watch Video
Publicity…that’s what you need! – Watch Video
PR Professional of the Future – Watch Video
Public complaints – Absolute Power (BBC comedy) – Watch Video
The ceremony is called Retreat and happens on every US military post in the world at the end of the day when the flag is lowered for the night. While performing for the troops during the holidays at Camp Arifjan, Kuwait every soldier, sailor, airman and Marine suddenly stopped laughing, stood up and turned away from Robin Williams. Talk about public relations and education. - Watch Video
Crisis management. 12 o’clock high. Watch Video
What is Public Relations? The Man in the Gray Flannel Suit – Watch Video
About Perini & Associates: We provide world class public relations counsel based on years of experience, satisfied clients and innovative approaches that produce results. We know it’s a tough time but now more than ever you need to manage conversations. Let’s reach new levels!
For more information: http://www.periniassociates.com
On facebook: http://www.facebook.com/pages/Perini-Associates/11836116 …
On tumbler: http://www.periniassociates.tumbler.com
by Michael B. Perini, ABC
perini & associates
500 billion. That’s the number of impressions that consumers share with others online about products and services annually, say Josh Bernoff and Ted Schadler, Forrester Research analysts and the authors of Empowered, as reported in the December issue, Harvard Business Review.
More than 60% of those impressions are shared on Facebook, and 16% of users generate 80% of messages and posts about products and services.
“Despite the headaches they can cause, sites like Twitter, Facebook and YouTube are powerful tools for spotting trends and communicating with employees and customers,” according to Brian J. Dunn, CEO of Best Buy.
More and more the key lesson about social media: Your message has to be where people are. Today, that means being on social networks.
“Since 1995 the internet has become a utility, much like electricity,” Dunn says. ”People no longer view it as a discretionary expense, even in tough times: It’s essential.”
So here is a quick tutorial, “Social Media 101″.
What is social media? Basically, it is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. In other words, media that is created to be shared freely. Yes, primarily Internet-and mobile-based tools are used for sharing and discussing information among people.
What are some examples? BLOGS, CHAT ROOMS, PODCASTS, VIRTUAL WORLDS, SOCIAL NETWORKS, SOCIAL NEWS, WIKI (A collaborative website which can be directly edited by anyone with access to it), VIDEO SHARING, AUDIO SHARING, PHOTO SHARING and MOBILE.
Why is social media scary? Reasons for the anxiety I have heard: ”It breaks down walls.” ”It’s filled with moving targets.” ”There are still a lot more questions than answers.” “Can be confusing.”
Why do I care? This is what people are doing!
Social media tools are changing how marketing works. I’m not saying this development is right or wrong. The fact of the matter is that IT IS! Here is some more information from Forrester Research, The Broad Reach of Social Technologies.
I don’t see social media leveling off any time soon. It’s a necessary tool in your “PR tool kit”. The key is understanding social media and integrating it with other more traditional marketing techniques. For six possible social media trends for 2011 check out David Armano’s comments in The Conversation – Harvard Business Review.
Remember, getting into social media is easer than you think. Education erases fear. Practice makes perfect. We can help.
Watch this video and then Tweet or video us!
Online video is the fastest growing medium. It’s going to be how we communicate. New series captures the best examples of public relations humor, information and education.
"pclips" a new video series about public relations
A new series of online videos, titled “pclips” debuts this week initially on the Perini & Associates facebook page and then later on the company website, according to Michael Perini, company founder.
“Online video has seen tremendous growth in recent years,” Perini said. ”We wanted to use this medium to help inform, educate and yes even laugh at the public relations discipline,” he said.
Video is being produced for internal communications, training, social media, events, marketing, online advertising, contests, media relations, external communications, awareness, education, and reports, according to industry sources.
Video clips will be selected from the internet and posted on the company’s facebook page weekly. Producers can also email their public relations-related videos to” customerservice@perinassociates.com. ”Eventually we will produce our own clips,” Perini said.
Why this new effort now? ”People react more to visuals than text and we need to use this human characteristic to engage with current clients, company fans and potential customers,” he said. “We have been building our company during the past year and I thought the time was finally right to go to the next level in demonstrating our ability to use this powerful medium of influence,” Perini said.
The first video posts this week and will be followed by a mix of content found from a variety of sources. ”Our picking an online video will increase viewership for the producer as well as showcase some of the best and worst public relations practices,” he said. ”Using these video case studies we will reinforce what we tell clients about how to tell and not tell their story.”
“In the end it’s all about being able to engage and online videos are the new “handshake” for our society,” he said.
# # #
About Perini & Associates: We provide world class public relations counsel based on years of experience, satisfied clients and innovative approaches that produce results. We know it’s a tough time but now more than ever you need to manage conversations. Let’s reach new levels!
For more information: http://www.periniassociates.com
On facebook: http://www.facebook.com/pages/Perini-Associates/11836116 …
Get out and vote!
by Michael B. Perini, ABC
perini & Associates
“To prove this, let facts be submitted to a candid world.”
The cornerstone of modern day public relations practices in America can be traced to the key “messages,” like the one above, found in this important document.
Take time to read the Declaration of Independence from a public relations perspective. You will find the document a great example of the art and science of analyzing trends, predicting consequences, counseling organization leaders and implementing programs of action — all at the essence of PR. I would like to hear if you agree or not.
I believe, when you are finished reading on your iPad, smart phone, computer and/or other means, that you will understand why it’s in your interest — the public interest — that you get out and vote.
I will see you at the polls!
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Michael B. Perini, ABC
perini & associates
I oftened am asked, “How do I provide information to the press?” One of the most used methods in public relations communications is to send out a media (press) release. The objective is for the information to be published; to increase visibility for the organization, event or issue. Press releases can be mailed, faxed or called in. The most prefered method by editors today to receive releases is the electronic press release, i.e. email, web, text messaging, etc.
Here are 10 reasons to send out a press release.
1. Accomplishments (company, event, individual or group)
2. Anniversary (company or event)
3. Employee achievements (awards, or other recognition)
4. Contributions to charities
5. Expanded hours, services, products, features
6. Free classes being offered
7. Fund-raising event
8. Open house
9. Special events
10. Annual Report
I would like for you to share with me other reasons to tell your story. There are countless reasons. So, let’s hear from you.
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The Power of Print
by Michael B. Perini, ABC
perini & associates
Contrary to what you might think magazines are being fueled by the internet. Yes, amidst all the excitement with social media, i.e. Facebook, YouTube, Twitter and the like, we are still reading magazines. And most noteworthy is the fact that young adults are taking time to subscribe and/or pick up single copies.
Earlier this year, the leaders of five major magazines companies launched “The Power of Print” campaign. The campaign promotes not just the enduring strengths of the medium, but according to the official press release, “also spotlights consumer commitment to magazines.”
“Readership is actually increasing,” said one publishing expert. ”Adults between the age of 18 and 32 are among the most dedicated readers.”
What has changed isn’t “people’s affinity for magazines” but the means by which they acquire them. Last year, nearly 22 percent of all new paid subscriptions were ordered online.
Here are 11 facts about magazines, according to the Magazine Publishers of America (MPA) and other sources as noted:
1. Magazine readership has grown over the past five years.
2. Average paid subscriptions reached nearly 300 million in 2009.
3. 4 out of 5 adults read magazines.
4. Magazines deliver more ad impressions than TV or Web in half-hour period.
(Source: McPheters & Company)
5. Magazine readership in the 18 to 34 segment is growing.
6. Since Facebook was founded, magazines gained more than one million young
adult readers.
7. The average reader spends 43 minutes reading each issue.
8. Magazines are the No. 1 medium of engagement — across all dimensions
measured. Simmons’ Multi-Media Engagement Study find magazines continue
to score significantly higher than TV or the Internet in ad receptivity and all of
the other engagement dimensions, including “trustworthy” and “inspirational.”
(Source: Simmons Multi-Media Engagement Study)
9. Magazines and magazine ads garner the most attention: BIGresearch studies
show that when consumers read magazines they are much less likely to engage
with other media or to take part in non-media activities compared to the users
of TV, radio or the Internet. (Source: BIGresearch Simultaneous Media Usage
Study)
10. Magazines outperform other media in driving positive shifts in purchase
consideration/intent. (Source: Dynamic Logic)
11. Magazines rank No. 1 at influencing consumers to start a search online – higher than newer media options. (Source: BIGresearch Simultaneous Media Usage Study)
Finally, a medium that some predicted would disappear — magazines — is actually growing amidst the electronic world in which we communicate. Did instant coffee kill coffee? Well NO! And, the internet is not killing magazines. Rather the web is spurring magazine growth.
One last fact if you aren’t convinced: During the 12-year life of Google, magazine readership increased 11% (Source: MRI Fall 2009 data)
So, I would like to know what magazines are you reading and method (print or electronic)? On my coffee table, for example, are SAIL, DENVER and AIR FORCE among others.