Let Tech Inspire You for Valentine’s Day

Posted in Advice and Counsel on February 13th, 2014 by M.Perini

From subscription boxes to spa weekends and beyond.  Why not give tech for Valentine’s Day. Remember the holiday falls on a full Moon…so, why not think tech gifts for guys and girls.

Source: Tech gadgets for Valentine’s Day.  Source:  Jennifer Jolly/Special for USA TODAY

 

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Super Bowl Hype: Lessons for Small Business and Nonprofits

Posted in Advice and Counsel on February 1st, 2014 by M.Perini

by Michael B. Perini, ABC
perini & associates

Regardless of who wins, if you are reading this then my assumption is that you are a Super Bowl friend.  Your reasons might be among these three or ALL of them:

1.  The teams playing in the game.
2.  The TV commercials
3.  The HYPE — or excessive publicity!

Again, regardless of the outcome on the field there are some great lessons that can be applied to business and nonprofits.

The teams playing in the game.  Your small business or nonprofit is always on the field.  Am I correct?  Your opponents are your competition, customers and/or supporters.  Every day you open your door you have to have a winning game plan; you have to perform.  A takeaway from the Super Bowl is the intense preparation by the two team.    The strategy.  Professionalism. Focus.  Practice.  All the hard work. Finally, the execution.  I suggest you use that same approach.

The TV commercials.  Yes, there are resources involved.  From production costs to paying for airtime.  This year, the average cost of a 30-second commercial will be about $4 million, or $133,000 per second, according to advertising experts.  Again, there is a lesson for the business owner and nonprofit executive when watching the game’s commercials.  The costs of these, or ANY ads are meaningless if they don’t work. Let’s put the costs behind for a moment.  I want you to look at three key elements when viewing them:  1.  The creative ideas behind the commercial.  2.  The target audience that the producers were going for.  3.  Did it bring emotion or a call to action for you to buy something or support a cause?  You can produce the same effective commercial, much of the time, without all the extra expense.  True, you might have a national and international audience viewing the commercial, but really, does your local business or nonprofit need outreach 1000 miles or further away from your store or office front?  Again, there are firms right now that are producing and airing effective and efficient commercials that are just as impactful.  One other takeaway from the Super Bowl ads.  You should use social media to buildup your ads or distribute a news release about your ad before it airs.  Use YouTube, Facebook and other platforms as teasers.

The HYPE — or excessive publicity!  “Super Bowl hype is the sound of America’s conversation with itself,” wrote Mike Tanier, author of The Fifth Down, The New York Times N.F.L. Blog.  The game and all of the ancillary events — commercials, pre game shows, media sessions, parties, overpriced tickets, celebrity beach football and so on — become side shows.  However, with excessive publicity there is a risk that needs to be understood.  Exaggerated or extravagant claims made especially in advertising and promotional material can backfire.   If you, as a business owner or nonprofit executive, can not deliver then the claims that you are making are misleading and your bottom-line for customers and supporters will be negatively impacted.  You all know when there is too much hype.  So, why not use those good instincts in defining your own publicity and promotional policies?  It really makes sense to do so.

Footnotes:  Ok, one Superbowl commercial for now.  “Ellen Reveals Her Beats Music Super Bowl Commercial”…. Enjoy the Game and all the hype!

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Think Your Smart Phone Can Control Everything? Well, Yes!

Posted in PR-Marketing Technology on January 10th, 2014 by M.Perini

At CES 2014 see how your cellphone is becoming your remote.

Source:  USA Today TECH

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Wearable Tech. Yes, a “smart band”

Posted in PR-Marketing Technology on January 10th, 2014 by M.Perini

Razer debuts wearable tech at CES 2014.  It is not a fitness board.  It is not a smart watch it’s a smart band.

Source:  USA Today TECH

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3D Printing is Not Just for Geeks

Posted in PR-Marketing Technology on January 10th, 2014 by M.Perini

From CES 2014, the world’s largest electronics show.

3D Printing isn’t just for Geeks anymore!

(Source:  USA Today “Tech”

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ePerini Readview: Why You Should Spend Time With Business Planning

Posted in ePerini READVIEW on December 1st, 2013 by M.Perini
Worth reading or viewing

Worth reading or viewing

 

 

Occasionally, I will recommend a  news article, book, blog post, research or a short video clip to view relating to public relations, marketing, organizational communication and business development. This “eperini Readview” references a blog article relating to small business planning.  See if you agree–mbp

 

 

 

QUOTE

“How Dismissing Business Planning Can Hurt Your Business

by Tim Berry, Guest Blogger, Small Business Association

If you’re still thinking of a business plan as a formal, static document, then you’re sadly out of date and you’re missing out on real business planning, which is a management process that makes your business better.

That old-fashioned business plan document was not uncommon about a generation ago. It is now. Back in the 1980s, as the personal computer industry took off, the big business plan document was a common part of the typical high-tech startup’s efforts to raise capital as risk investment. Venture capitalists and angel investors expected it. But as the rise of online changed the business landscape, time frames and attention spans shortened, physical locations became more frequently virtual cyber locations, real business planning evolved.”

READ MORE >

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New Perini & Associates Podcast: PR and Marketing

Posted in Advice and Counsel, Un-Category on November 15th, 2013 by M.Perini

Due to popular requests we started an audio podcast.  Use this link to subscribe — FREE!   Or  click on the “podomatic” icon on the home page.  You will find useful tips and information relation to all aspects of public relations and marketing.  Please email us if you have any topics you would like us to consider:  customer service@periniassociates.com

 

podcastartwork2j

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Photos: Still “Cash” of the Realm?

Posted in Advertising, Advice and Counsel, Marketing on October 3rd, 2013 by M.Perini

by Michael Perini, ABC
Perini & Associates

With the invention of the digital camera and smartphones with cameras built in a new era of photography is upon us.

The number of photos that you and I take in a year has gone through the roof.  In fact, in a recent presentation by Yahoo, it was claimed that as many as 800 BILLION photos will be taken in 2014.

Here are couple of other interesting facts.

  • 27,800 photos will be uploaded to Instagram in the next minute!
  • As for Facebook, they get 208,300 photos uploaded every minute.

So, the answer to my question, is “Yes”.  Photos are still necessary as “currency”.  For you wanting to use photos in your business to attract customers then that photo must be special.  Picture this in your mind.  A photo with two small dogs.  Wearing funny hats and dark sunglasses.  I would offer up to you that this photo has more than a  bark! This photo generates emotions and questions.

“Aren’t they cute!”

“Where’s the red carpet?”

“How’d they get them to sit still?”

“Are those prescription specs?”

This photo of these trendy dogs begs viewers to want to know more.

Animals with Style!

Animals with Style!

In the public relations  and marketing world having photos that communicate like this one are key to the success of your business, nonprofit or special event.

What makes a great photo; in a nutshell a great photo is one that helps tell your message.  Here are several factors that I always remembered when selecting photos for clients:

Wow factor! There is so much competition for your personal attention. Again, Instagram, Facebook and Pinterest. If we are to be successful and capture your time and attention then we need to show an image that has that “wow” factor. Immediate reaction…positive or negative, depending on your objective…is what you need to look for.

BRIGHT is right. The image needs to be visible. By that I mean a photo that expresses an emotion, view or drives you to action. A lot of vivid colors work for me and drive me to action.

Mystery with a +. The image should leave you wanting more. This photo does that for me. You?

I think this topic of photos for business is one that we need to come back to.  In my company, I have some great photographers.  In an upcoming podcast I will let you hear from an expert.

Bottomline is:  If you want your photo to get noticed…then you need to get creative.

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Six Ways to Keep Teens Safe Online

Posted in Advice and Counsel, Social Media on September 6th, 2013 by M.Perini
Worth reading or viewing

Worth reading or viewing

 

Another eperini Readview worth your time!

 

Source:  Macworld.com/Abbi Perets

 

A few years ago, all I had to do Six Ways to Keep Teens Safe OnlineNow, my daughters are 12 and 14, and each has her own iPhone. Their online lives are lived inWhatsAppFacebook comments, texts, and occasional emails. They regularly interact with kids I’ve never met. While they’re (probably) smart enough not to reveal information to strangers they’ve never met, my daughters are at risk for cyberbullying (both being bullied and being bullies), overexposure on social networks, and even sexual solicitation.

Think about it: With a phone in her pocket, a typical teen has the ability to spend hours—days!—interacting with her peers, completely unfettered by parental supervision. And how has that worked out in the past? HeathersLord of the Flies? Short of banning all the technology—a solution I have, at times, considered—what’s a concerned parent to do?  Read more:   6 WAYS TO KEEP TEENS SAFE ONLINE

 

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Benefits of Press Distribution

Posted in ePerini READVIEW, Media Relations on August 27th, 2013 by M.Perini
Source: Mickie Kennedy
Founder, eReleases.com
CEO, eReleases.com & Press-release-Writing.com
Every once in a while someone on the Internet declares that press releases are dead. Largely this is meant to attract traffic and links. Being controversial is a great way to get
people talking. Often these “link bait” authors know they are wrong and just want to stir the pot. Other times, they want to position their own marketing product as the current
solution.
Long Live the Press Release
The problem is that the press release is still alive and well, and even in this age of new media, press releases have adapted to help companies get valuable publicity for
spreading their message. Today’s press release still helps companies get media coverage (even on blogs and podcasts now), and they can also provide SEO benefits.
The benefits of press release distribution are numerous.
Here are 7 of them:
1. All businesses can benefit from press release distribution. No matter what industry you’re in and no matter how small or big your company is, you can benefit from press release distribution. Even if you don’t have that “Oprah story,” you do have stories that can get you coverage in trade journals, magazines, blogs, podcasts, and other publications that cover your industry. Of course, you can’t get that publicity unless you tell your story.
2. Press release distribution is fairly inexpensive. Most companies write their own press releases. The only expense comes with hiring a press release distribution service to
get the story in the hands of key media members. But even this is inexpensive, and when compared with paid advertising, press release distribution is almost always the
more affordable option.
3. You can boost your company’s visibility. This is especially important for small businesses, but even large corporations need to fight for consumer mindshare. By sticking to a long-term press release distribution strategy, you let customers know who you are, what you do, and why they need you. You also gain the attention of journalists, and over time, they start to trust you more and give you more media coverage.
4. Press releases can establish you as an industry expert. Why is it important to be seen as an expert? First, expertise helps you gain the trust of your customers. Once they trust you, they’re likelier to buy from you. But being an expert is also good for media relations. Whenever the
media needs someone to comment on a story related to your industry, you want to be the one they call on.
5. Good press releases can spread far and wide. A while back, I talked about the importance of targeting smaller local media outlets. One of the reasons I gave is that most
major media outlets get a significant percentage of their stories from local media outlets throughout the world. That’s how the news industry works. One reporter picks up a
story, and then it spreads from one publication to the next.
6. Use your news to get more customers. With today’s online press releases, the media is no longer the only audience you’re writing for. 80 million people get their news online
every day. Many of these people are your customers. So, you need to keep your buyers in mind when writing your press releases. And no, that doesn’t mean turning your press
release into an advertisement.
7. Investors keep up with the news too. Press releases highlighting the successes and advancements made by your company can be powerful tools for attracting investors. Make
sure to set up an online news room on your website for investors to browse through.
What are some other benefits you’ve experienced with press release distribution? Share your stories by leaving a comment.
It’s now or never,
Mickie Kennedy
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