e-Perini Readview: Think Before Turning On Electronics

Posted in ePerini READVIEW on December 22nd, 2011 by M.Perini

Worth reading or viewing








Occasionally, I will recommend a  news article, book, blog post, research or a short video clip to view relating to public relations. This “eperini Readview” references a USA Today editorial about thinking twice before using electronic devices on airplanes. mbp

What do you think about using electronics aboard airplanes?


FROM USA TODAY, 22 DECEMBER 2011) “Many airline passengers using Kindles, iPhones and other portable electronic devices bristle at flight attendants’ orders to turn them all off before takeoff and landing. Why? What’s the harm? Fliers routinely leave devices on and the planes don’t crash, so the rule must be bogus, right?

That’s what we thought, too. Then we decided to take a close look at this question after actor Alec Baldwin was kicked off an American Airlines flight for refusing to stop playing Words with Friends on his cellphone. That research, coupled with Gary Stoller’s reporting in today’s USA TODAY, changed our view.

Plenty of scientific evidence shows that electronic devices can interfere with airliners’ radios, navigation units, collision avoidance boxes and even their fire detection systems. As an estimated 43 million people take to the skies this holiday season, many with new smart phones or tablets, that’s a finding worth heeding.

The case is even stronger when you combine the technological evidence with dozens of chilling circumstantial incidents in NASA’s Aviation Safety Reporting System, where pilots can anonymously report safety-related problems. Among the reports in NASA’s database:

•A regional jet was climbing 9,000 feet last May when the pilots’ directional indicators suddenly went haywire, leading the airliner 4 miles off course. After the confused pilots asked passengers to make sure their electronics were off, the cockpit instruments returned to normal.

•As a flight was climbing out of Charlotte-Douglas airport in North Carolina, there was such a loud buzzing on the pilots’ radios that they could barely hear controllers. The captain warned passengers that if they didn’t turn off all devices, the plane would have to return to the airport. After “nearly the entire plane” checked their electronics, the noise stopped and the flight continued.

•The pilots of an airliner flying at nearly 300 mph toward Philadelphia suddenly got a warning on the instrument panel that they were about to collide with a plane a mile ahead of them. They made an emergency climb before controllers said their radar showed no plane there. A flight attendant later told the pilots she had caught a woman making a cellphone call to her daughter during the approach.

•Pilots descending to land in Baltimore watched their instruments swinging oddly until they broke out of the clouds at 1,800 feet almost a mile off course. They concluded that numerous passengers using their cellphones had caused the error.

Not every device in every seat on every plane is a problem. Incidents seem to depend on which devices passengers use and where they sit, which could be near an antenna outside the fuselage or an electronics bay hidden away inside the plane. On one long over-water flight, for example, pilots began having trouble with their instruments and asked flight attendants to check the cabin. The attendants asked passengers to turn off their laptops one by one until they found the one that was causing the problem.

Some fliers have protested that pilots can now use iPads in the cockpit, so why not in the cabin? Simple: If pilots noticed problems, they could quickly switch their iPads off. And they’re required to use them in “airplane mode,” which shuts off all transmissions and makes them unlikely to cause problems.

OK, then why not let passengers use their devices in airplane mode, too? That would only work if everyone knew how to operate airplane mode (a surprising number do not), and if it didn’t mean flight attendants would have to police each passenger’s device.

Soon after Baldwin got the boot, he appeared on Saturday Night Live dressed as an American pilot. He called the rules about electronic devices “just a cruel joke perpetrated by the airline industry.” The bit was funny, but the rules are no joke. Given the evidence, everyone from the Federal Aviation Administration to flight attendants should have “words with friends” about the need to turn devices off. It shouldn’t take a crash to make the point.”


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YouGov: Stockings, Unstuffed and Must Have Brands

Posted in Research on December 4th, 2011 by M.Perini

Consumers will continue to be frugal this holiday, according to a new survey by YouGov.

75% Expect to buy their holiday purchases at discount prices.

63% Have stated that their purchases could be swayed by direct marketing offers, coupons or daily deals.

31% Expect to spend less on credit this holiday.  Only 2% expect to spend more.

47% Adults (18+) planned to start their holiday shopping before Thanksgiving.

42% Are expecting to cut back on holiday spending.

Top mentioned “‘must have” brands:  1. iPad; 2. Kindle; 3. iPod; 4. Xbox; 5 iPhone.

Expected spending for the holidays in November and December:  $521 in 2010.  $451 in 2011.

Top mentioned “must have” categories:  Clothing.  Gift cards.  Toys. Books.  Money.

Source: YouGov Holiday Shopping Survey 2011 as reported in AdWeek.

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Well, You Can Still Use It When Shipping Holiday Gifts

Posted in PR-Marketing Technology on December 3rd, 2011 by M.Perini

Tablets and e-readers are magazine friendly

by Michael Perini, ABC
perini & associates

When the iPad first arrived on the scene, there was concern that magazines would have a hard time breaking through all the video games, movies, countless apps and all the other media available to consumers.

Turns out people are spending more time and ever reading on tablets and e-readers. And, the good news: Consumers want MORE magazine content.

We would like to hear from you about your magazine experiences, so please comment below.

Other key findings:

89% want magazine apps to have standardized functions and navigational features.
70% are interested in the ability to buy products and services straight from digital magazine editorial.
59% said they are spending more time reading digital magazines since getting a mobile device.
55% said they sometimes tap on ads in electronic magazines.

— source: The Association of Magazine Media-Commissioned Study by Affinty as reported in Adweek.

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ePerini-Readview: iPad news-reading eating away at print media

Posted in ePerini READVIEW on June 16th, 2011 by M.Perini

Recommendations: Worth reading or viewing



Occasionally, I will recommend a  news article, book, blog post or a short video clip to view. This “eperini Readview” references a MACWORLD article about a survey by the Donald W. Reylonds Journalism Institute about the ipad and impact on reading news — mbp


by Dan Moren, Macworld.com

Many thought that the iPad would save journalism—but, as it turns out, you can’t save journalism without breaking a few eggs…wrapped in newspapers. A survey by the Donald W. Reylonds Journalism Institute(RJI) at the University of Missouri found that the iPad could have a deleterious effect on print newspapers, with many iPad users being likely to axe their print subscriptions in favor of consuming news on their tablets.

The survey talked to more than 1600 iPad users, who were mostly well-off men with bachelor’s degrees, averaging 48 years old. News, for these folks, is serious business: 84.4 percent of respondents said that following breaking news and current events was one of the main tasks they used the iPad for, with almost half of those surveyed saying they spent an hour or more reading news on a typical day. Other popular pastimes were reading books, magazines, and newspapers; browsing the Web; and e-mail.

Now that we know that a burning thirst for knowledge is what consumes these folks, let’s get to the interesting statistics: 93 percent of those who read an hour or more of news a day said they were at least somewhat likely to use an app over browsing to a newspaper’s Website. (Roughly the same is true of those iPad users who weren’t as diligent a newshound.)

And while the regular consumers of news tended to do so in digital and print forms, the more they use the iPad, the less they tend to read printed newspapers. Here’s where print media gets the bad news, if you’ll pardon the expression: 58 percent of respondents who subscribe to print newspapers andspend more than an hour a day reading news on their iPad said they were very likely to cancel those print subscriptions in the next six months. In fact, around 10 percent of respondents reported they had already canceled printed newspaper subscriptions.

What drives this shift? Many users rated the experience of reading on the iPad either slightly better or roughly the same as reading print media. And, as you might expect, older readers are the culprits clinging desperately to their daily publications with newsprint-stained hands: according to the survey, the older a user was, the more likely they were to compare the iPad reading experience unfavorably with that of print (though better, it seems, than reading on smaller-screened devices like iPhones). Of course, given that eyesight also tends to degenerate with age, that’s not exactly shocking.

But, when posed an open-ended question about what would drive users to plonk down their money for digital news over print, the most oft-mentioned factor was decidedly practical: “a price lower than the price of a print subscription.” This seems to get to the nub of the issue: one of the factors favoring digital news consumption over print media is the fact that, by and large, digital news is available for cheap or, more often than not, free. Among readers’ other desires for their digital news were content parity with the print edition and easy-to-use and reliable applications.

Who’s closest to this digital news nirvana? The answer isn’t particularly surprising: according to the respondents, it’s high-profile publications including The New York TimesUSA Today, The Associated Press, and The Wall Street Journal. Of course, these are also among the most prominent organizations, with the most substantial budgets and the best ability to withstand losses over the short-term as they investigate the old alchemical dilemma of how to turn eyeballs into money.

So, is print media’s goose cooked? Naturally, one survey does not a future make, but it’s clear that the industry has some challenges ahead of it. Don’t worry too much, though: your local newsstand isn’t likely to become a barren wasteland any time soon; not, at least, until the publications figure out how to bring in money to offset those dwindling subscriptions—or die trying.


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