Why aren’t you using email marketing?

Posted in Advice and Counsel on April 14th, 2011 by M.Perini

Top Email Marketing Services


By Michael B. Perini, ABC
perini & associates

One of the best ways to keep your audience coming back is through email marketing.  I believe strongly that it’s better and more effective than regular email.

Using attractive, professional-looking email communications to stay in regular touch with customers and prospects is a great method for building strong customer relationships.

Here are three reasons why you should consider email marketing:

1. Affordable. Email marketing is affordable regardless of budget.  Besides, you can save on paper and postage.  There’s nothing to print, no stamps to buy, no envelopes to stuff, and no more paper cuts. Being “green” is an environmental friendly good result.

2. Boost customer communication. Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers’ inboxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And you’ll stay top of mind with people who want to hear from you.

3.  Target your audience. By segmenting your database and creating smaller customer lists based on their interests you can send more relevant and targeted messages. The result: more response and action on your emails.  After all, isn’t that what you want?

There are a number of good email marketing services to use to get the word out.

Here are the 5 top services we recommend.  All allow you to import mailing lists, remove unsubscribed contacts, group your email contacts, automatically detect duplicate emails, forward to social media outlets and require an Opt-in feature.

Constant Contact


Benchmark Email



Finally,  from these recommended services it’s quick to see results with real-time reports.

Constant Contact, for example, allows you to schedule email delivery for when your audience is most likely to check email, so you’ll increase the likelihood they’ll read it and take action.

You can see who opened your emails, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.

Email marketing an easy, effective, and affordable way to keep your audience coming back!  Let us know if we can help you get started.  If you already use email marketing let us know any lessons learned.


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