500 billion. That’s the number of impressions that consumers share with others online about products and services annually, say Josh Bernoff and Ted Schadler, Forrester Research analysts and the authors of Empowered, as reported in the December issue, Harvard Business Review.
According to social media marketing experts, like Perini & Associates, more than 60% of those impressions are shared on Facebook, and 16% of users generate 80% of messages and posts about products and services.
Despite the headaches they can cause, sites like Twitter, Facebook and YouTube are powerful tools for social media marketing. How? By spotting trends and communicating with employees and customers
More and more the key lesson about social media marketing is: Your message has to be where people are. Today, that means being on social networks.
I don’t see social media leveling off any time soon. Social media marketing is a necessary tool in your “PR tool kit”.
The key is understanding social media marketing and integrating it with other more traditional marketing techniques
Remember, getting into social media is easer than you think. Education erases fear. Practice makes perfect. We can help with social media marketing.
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