Public affairs is a term used to describe an organization’s relationship with stakeholders. These are individuals or groups with an interest in the organization’s affairs, such as shareholders, customers, clients, trade associations, think tanks, business groups, unions and the media.
Public affairs practitioners engage stakeholders in order to explain the organization’s policies, provide statistical and factual information and to lobby on issues that could impact upon the organization’s ability to operate successfully.
Work in public affairs combines government relations, media communications, issue management, corporate and social responsibility information dissemination and strategic communications advice. The idea is to influence public policy, build and maintain a strong reputation and find a common ground with these stakeholders.
Public affairs is also the study of issues involving the interrelationships between the public and major institutions such as government.
Perini & Associates, full-service public relations firm headquartered in Colorado, providing public affairs advice and counsel.
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