Inbound Marketing: You Need to Get Smart
By Michael B. Perini, ABC
Ok, a new term to get to know and really be familiar with. No, I am not kidding.
Inbound marketing is promoting a business or nonprofit or issue through:
and other forms of content marketing.
Just to be clear…outbound marketing would cold-calling, direct paper mail, radio, TV ads, sales flyers, spam and telemarkeing.
Inbound marketing EARNS the attention of customers or supporters, in case of a nonprofit or issue.
I think one of the best, easy to understand presentation was done by Hubspot and found of Slideshare. I hope you agree.