What is the Role of Paid Advertising?

What is the Role of Paid Advertising?

By Michael B. Perini, ABC It would be great if “earned media” — free placement of your story by the media would always be available.  Unfortunately, with the pace of news and decisions by editors on what is news business owners and nonprofit...

KRDO News Radio Segments 3 and 4

By Michael Perini, ABC Recently, I was asked to share news, events and marketing tips on radio.  We are happy to announce that our first segments are airing during the morning drive.  Monday and Wednesday.  6:40 a.m.  105.5 FM  1240 AM. KRDO – Who We Are: In...

KRDO Radio Segment 2

By Michael Perini, ABC Recently, I was asked to share news, events and marketing tips on radio.  We are happy to announce that our first segments are now airing during the morning drive.  Monday and Wednesday.  6:40 a.m.  105.5 FM  1240 AM. KRDO – Who We Are: In...