Pricing Marketing Services and Products

By, Michael B. Perini, ABC

I can’t tell you how many potential clients have no PR/marketing budgets or strongly believe that spending $$$ on professional PR/marketing is expensive; a cost rather than investment for their business.  Well, let’s just see.  Here is some shocking facts for all those non-believers.

A list of 12 comparisons among common consumer products and services.

  • Facebook Page = what is cheaper than free?
  • Website = cheaper than the average of 3 car payments.
  • Business Marketing plan = cheaper than a lightweight road bike.
  • News release about your business = cheaper than a pair of running shoes.
  • YouTube business video = cheaper than a canister vacuum.
  • Banner = cheaper than 2 pairs of your favorite wedge or slip-on Croc shoes.
  • Business Logo = cheaper than two hours with your plumber.
  • Social Media = cheaper than any form of advertising today. Reach over 1,000 people for less than $1.
  • Musical jingle = cheaper than a bachelor party weekend.
  • Radio personality at your event = cheaper than upgrading to a new smart phone.
  • 200,000 new encounters in 20 minutes = cheaper than a oil change.
  • Marketing consultant = cheaper than a divorce lawyer!

We understand your marketing program is a balancing act. So, why not take control with smart, cost-efficient business building marketing strategies?

Call or come in for a free one-on-one consult from a PR/marketing professional.

 

KRDO News Radio Segments 3 and 4

By Michael Perini, ABC

Recently, I was asked to share news, events and marketing tips on radio.  We are happy to announce that our first segments are airing during the morning drive.  Monday and Wednesday.  6:40 a.m.  105.5 FM  1240 AM.

KRDO – Who We Are:

In 1947 KRDO-AM signed on the air for the first time.  In 1993, KRDO-FM signed on the air.  In August of 2006, KRDO-AM/FM joined forces and became a leader in the News/Talk Format.  We have teamed up with KRDO-News Channel 13 to bring our listeners the very latest in News, Weather and Sports along with talk favorites like Dave Ramsey, Sean Hannity, Clark Howard and George Noory.  We are the home of Colorado College Hockey. We have in depth coverage of the National Football League.  We are the Official Radio Station of the Pikes Peak International Hill Climb.  We are a powerhouse in the Pikes Peak Region.

KRDO has a powerful reach! At KRDO their on air signal is sumulcast on 105.5FM and 1240AM reaching a large demographic area from Monument to Walsenburg; into the autos, homes and offices of your potential customers! KRDO News Radio is also broadcast live on their web site KRDO.com.  Finally, they have applications for most handheld mobile devices.

Take a listen:

 

KRDO Radio Segment 2

By Michael Perini, ABC

Perini and KRDO RadioRecently, I was asked to share news, events and marketing tips on radio.  We are happy to announce that our first segments are now airing during the morning drive.  Monday and Wednesday.  6:40 a.m.  105.5 FM  1240 AM.

KRDO – Who We Are:

In 1947 KRDO-AM signed on the air for the first time.  In 1993, KRDO-FM signed on the air.  In August of 2006, KRDO-AM/FM joined forces and became a leader in the News/Talk Format.  We have teamed up with KRDO-News Channel 13 to bring our listeners the very latest in News, Weather and Sports along with talk favorites like Dave Ramsey, Sean Hannity, Clark Howard and George Noory.  We are the home of Colorado College Hockey. We have in depth coverage of the National Football League.  We are the Official Radio Station of the Pikes Peak International Hill Climb.  We are a powerhouse in the Pikes Peak Region.

KRDO has a powerful reach! At KRDO their on air signal is sumulcast on 105.5FM and 1240AM reaching a large demographic area from Monument to Walsenburg; into the autos, homes and offices of your potential customers! KRDO News Radio is also broadcast live on their web site KRDO.com.  Finally, they have applications for most handheld mobile devices.

Take a listen:

KRDO News Radio Partnership

By Michael Perini, ABC

KrdoRecently, I was asked to share news, events and marketing tips on radio.  We are happy to announce that our first segments are now airing during the morning drive.  Monday and Wednesday.  6:40 a.m.  105.5 FM  1240 AM.

From KRDO:

KRDO News Radio – Who We Are:

“In 1947 KRDO-AM signed on the air for the first time.  In 1993, KRDO-FM signed on the air.  In August of 2006, KRDO-AM/FM joined forces and became a leader in the News/Talk Format.  We have teamed up with KRDO Channel 13 to bring listeners the very latest in News, Weather and Sports along with talk favorites like Dave Ramsey, Sean Hannity, Clark Howard and George Noory.  “We are the home of Colorado College Hockey. We have in depth coverage of the National Football League.  We are the Official Radio Station of the Pikes Peak International Hill Climb.  We are a powerhouse in the Pikes Peak Region.”

— Source KRDO News Radio Promotional Materials.

“We have a loyal, affluent, well educated audience with expendable income and leisure time.  Don’t miss your opportunity to speak directly to them,” according to radio station documents.

Take a listen:

 

Families Have Rights: Media Interview

Various microphones aligned at press conference isolated over a white background.

Various microphones aligned at press conference isolated over a white background.

By Michael Perini, ABC

Nearly every day,  after a tragic incident that makes news, families are asked by reporters for a media interview.  Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number leaving countless messages to grant access.

We believe that families also have rights to be treated with dignity and respect at all times after an incident that propels them into the media eye.

Often, families dealing with grief or shock do not know that they can take a stand.   Here is a list to review before deciding to make comment to the press.

  • To say “no” to an interview
  • To select the spokesperson or advocate
  • To select the time and location for media interviews
  • To request a specific reporter
  • To refuse an interview with a specific reporter even though he or she has granted interviews to other reporters
  • To say “no” to an interview even though the family has previously granted interviews
  • To release a written statement through a spokesperson in lieu of an interview
  • To exclude children OR OTHER FAMILY MEMBERS (relatives) from interviews
  • To refrain from answering any questions with which the family is uncomfortable or that the family feels are inappropriate
  • To avoid a press conference atmosphere and speak to only one reporter at a time
  • To demand a correction when inaccurate information is reported
  • To ask that offensive photographs or visuals be omitted from airing or publication
  • To conduct a television interview using a silhouette or a newspaper interview without having their picture taken
  • To completely give the family’s side of the story related to the issue, topic or activity
  • To refrain from answering reporter’s questions during a trial
  • To file a formal complaint against a reporter
  • To confer with your media representative or official spokesperson in private

 

8 Billion Times a day: Checking Your Phone?

The average person looks at his or her phone 46 times every day, according to Time.Com.

“On average, people in the United States across all age groups check their phones 46 times per day, according to Deloitte. That’s up from 33 looks per day in 2014. To arrive at that 8 billion number, Deloitte multiplied the average number of looks per day by the number of smartphone users in the United States, which the firm says is 185 million.”

Read more>