What is the Role of Paid Advertising?

What is the Role of Paid Advertising?

By Michael B. Perini, ABC It would be great if “earned media” — free placement of your story by the media would always be available.  Unfortunately, with the pace of news and decisions by editors on what is news business owners and nonprofit...
A PR or Marketing Firm!  Really!

A PR or Marketing Firm! Really!

PR FIRM! Really? by Michael Perini, ABC perini & associates I know it might sound strange, coming from an owner of a PR firm, but I am often asked, “Why does my business and/or issue need your services?” I often hear this from small businesses just starting out...

Pricing Marketing Services and Products

By, Michael B. Perini, ABC I can’t tell you how many potential clients have no PR/marketing budgets or strongly believe that spending $$$ on professional PR/marketing is expensive; a cost rather than investment for their business.  Well, let’s just see.  Here is...

KRDO News Radio Segments 3 and 4

By Michael Perini, ABC Recently, I was asked to share news, events and marketing tips on radio.  We are happy to announce that our first segments are airing during the morning drive.  Monday and Wednesday.  6:40 a.m.  105.5 FM  1240 AM. KRDO – Who We Are: In...