KRDO News Radio Segments 3 and 4

Posted in Advertising, Advice and Counsel on September 7th, 2016 by M.Perini

By Michael Perini, ABC

Recently, I was asked to share news, events and marketing tips on radio.  We are happy to announce that our first segments are airing during the morning drive.  Monday and Wednesday.  6:40 a.m.  105.5 FM  1240 AM.

KRDO – Who We Are:

In 1947 KRDO-AM signed on the air for the first time.  In 1993, KRDO-FM signed on the air.  In August of 2006, KRDO-AM/FM joined forces and became a leader in the News/Talk Format.  We have teamed up with KRDO-News Channel 13 to bring our listeners the very latest in News, Weather and Sports along with talk favorites like Dave Ramsey, Sean Hannity, Clark Howard and George Noory.  We are the home of Colorado College Hockey. We have in depth coverage of the National Football League.  We are the Official Radio Station of the Pikes Peak International Hill Climb.  We are a powerhouse in the Pikes Peak Region.

KRDO has a powerful reach! At KRDO their on air signal is sumulcast on 105.5FM and 1240AM reaching a large demographic area from Monument to Walsenburg; into the autos, homes and offices of your potential customers! KRDO News Radio is also broadcast live on their web site KRDO.com.  Finally, they have applications for most handheld mobile devices.

Take a listen:

 

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KRDO Radio Segment 2

Posted in Advertising, Advice and Counsel on August 31st, 2016 by M.Perini

By Michael Perini, ABC

Perini and KRDO RadioRecently, I was asked to share news, events and marketing tips on radio.  We are happy to announce that our first segments are now airing during the morning drive.  Monday and Wednesday.  6:40 a.m.  105.5 FM  1240 AM.

KRDO – Who We Are:

In 1947 KRDO-AM signed on the air for the first time.  In 1993, KRDO-FM signed on the air.  In August of 2006, KRDO-AM/FM joined forces and became a leader in the News/Talk Format.  We have teamed up with KRDO-News Channel 13 to bring our listeners the very latest in News, Weather and Sports along with talk favorites like Dave Ramsey, Sean Hannity, Clark Howard and George Noory.  We are the home of Colorado College Hockey. We have in depth coverage of the National Football League.  We are the Official Radio Station of the Pikes Peak International Hill Climb.  We are a powerhouse in the Pikes Peak Region.

KRDO has a powerful reach! At KRDO their on air signal is sumulcast on 105.5FM and 1240AM reaching a large demographic area from Monument to Walsenburg; into the autos, homes and offices of your potential customers! KRDO News Radio is also broadcast live on their web site KRDO.com.  Finally, they have applications for most handheld mobile devices.

Take a listen:

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KRDO News Radio Partnership

Posted in Advice and Counsel on August 30th, 2016 by M.Perini

By Michael Perini, ABC

KrdoRecently, I was asked to share news, events and marketing tips on radio.  We are happy to announce that our first segments are now airing during the morning drive.  Monday and Wednesday.  6:40 a.m.  105.5 FM  1240 AM.

From KRDO:

KRDO News Radio – Who We Are:

“In 1947 KRDO-AM signed on the air for the first time.  In 1993, KRDO-FM signed on the air.  In August of 2006, KRDO-AM/FM joined forces and became a leader in the News/Talk Format.  We have teamed up with KRDO Channel 13 to bring listeners the very latest in News, Weather and Sports along with talk favorites like Dave Ramsey, Sean Hannity, Clark Howard and George Noory.  “We are the home of Colorado College Hockey. We have in depth coverage of the National Football League.  We are the Official Radio Station of the Pikes Peak International Hill Climb.  We are a powerhouse in the Pikes Peak Region.”

— Source KRDO News Radio Promotional Materials.

“We have a loyal, affluent, well educated audience with expendable income and leisure time.  Don’t miss your opportunity to speak directly to them,” according to radio station documents.

Take a listen:

 

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Families Have Rights: Media Interview

Posted in Advice and Counsel, Crisis Communications, Media Relations on June 20th, 2016 by M.Perini
Various microphones aligned at press conference isolated over a white background.

Various microphones aligned at press conference isolated over a white background.

By Michael Perini, ABC

Nearly every day,  after a tragic incident that makes news, families are asked by reporters for a media interview.  Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number leaving countless messages to grant access.

We believe that families also have rights to be treated with dignity and respect at all times after an incident that propels them into the media eye.

Often, families dealing with grief or shock do not know that they can take a stand.   Here is a list to review before deciding to make comment to the press.

  • To say “no” to an interview
  • To select the spokesperson or advocate
  • To select the time and location for media interviews
  • To request a specific reporter
  • To refuse an interview with a specific reporter even though he or she has granted interviews to other reporters
  • To say “no” to an interview even though the family has previously granted interviews
  • To release a written statement through a spokesperson in lieu of an interview
  • To exclude children OR OTHER FAMILY MEMBERS (relatives) from interviews
  • To refrain from answering any questions with which the family is uncomfortable or that the family feels are inappropriate
  • To avoid a press conference atmosphere and speak to only one reporter at a time
  • To demand a correction when inaccurate information is reported
  • To ask that offensive photographs or visuals be omitted from airing or publication
  • To conduct a television interview using a silhouette or a newspaper interview without having their picture taken
  • To completely give the family’s side of the story related to the issue, topic or activity
  • To refrain from answering reporter’s questions during a trial
  • To file a formal complaint against a reporter
  • To confer with your media representative or official spokesperson in private

 

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Perini & Associates: Giving Back to Our Community With PR and Marketing

Posted in Advice and Counsel, Marketing, Volunteer/Fundraising/Nonprofits on September 28th, 2015 by M.Perini

We continue to care about the community in which we live, play and work.

Why?  Well, it just feels good.  We also help others to make new friends.  Here is a list of reasons we help nonprofits with public relations and marketing:

  1.  We want to make an impact.  Our professional services can help shape the community around us.
  2. By doing so we strengthen our community.  From providing video services to helping write a marketing plan we are enhancing our community in great ways.  It is so rewarding to see our impact from our expertise.
  3. Our efforts are improving our health.  Yes.  Studies have shown that helping nonprofits makes people feel physically healthier and can lower stress.  Just ask our team!
  4. Taking the lead.  Often we find that what a nonprofit needs is leadership when it comes to public relations and marketing.  When we provide the passion, value and inspiration others see it and are willing to get involved in helping achieve results.
  5. Doors open when you offer to assist a nonprofit.  We have widened our professional network.  We have gotten great references for our services.

Here is a list of our latest  organizations we have provideContactd assistance.

Click Here

 

 

 

 

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Inbound Marketing: You Need to Get Smart

Posted in Advice and Counsel, Marketing on July 22nd, 2015 by M.Perini

 

InboundMarketing

 

 

By Michael B. Perini, ABC
perini & associates

Ok, a new term to get to know and really be familiar with.  No, I am not kidding.

Inbound Marketing

Inbound marketing is promoting a business or nonprofit or issue through:

Blogs

eBooks

eNewsletters

Podcasts

SEO

Social Media

Video

Whitepapers

and other forms of content marketing.

Just to be clear…outbound marketing would cold-calling, direct paper mail, radio, TV ads, sales flyers, spam and telemarkeing.

Inbound marketing EARNS the attention of customers or supporters, in case of a nonprofit or issue.

I think one of the best, easy to understand presentation was done by Hubspot and found of Slideshare.  I hope you agree.

Click Here>

 

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Official Page Michelle Wilkins

Posted in Advice and Counsel on May 13th, 2015 by M.Perini

Please find official statements, photos and press releases with regards to Michelle Wilkins.

Background On March 18, Michelle Wilkins answered a Craigslist ad for baby clothes. When she arrived at the seller’s home, Dynel Lane, a former nurse’s aide, attacked her, cut her open, and removed her unborn child. Wilkins survived the incident; her child did not.  Michelle is at a safe and undisclosed location recovering needing time, privacy and healing. 

Click here.

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Take Control of Online Searches: Business or Nonprofit

Posted in Advice and Counsel, Marketing on May 12th, 2015 by M.Perini

Many of you have added your business or nonprofit to local search and business directories that are available online, such as Yahoo, Yelp, Bing, YellowPages, etc.  There are more than 50 major online search directories available today for online searches.

OnlineSearchphoto

I’m sure you agree that it can be time consuming to keep track of your listings.  That said, it’s valuable to have your business/nonprofit listed:

  1.  Consumers do use these sites to search and…
  2.  Quantity, quality and consistency between these citations can lead to higher website rankings.

At perini & associates we will:

  1.  Ensure your search information is accurate.
  2.  Update to reflect sales campaigns, downloadable coupons, events, etc.
  3.  Enhance your listing with photos, messages and more so those searching stand out.
  4.  Monitor online reviews.
  5. Clean up addresses/phone numbers for those that have relocated.

PR starts with reputation management.  And, for many businesses and nonprofits it starts with what can be found online by consumers and supporters.

Let us help.  email:  customer service@periniassociates.com

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Issues, Attitudes and Trends You Need to Know

Posted in Advice and Counsel, Research on April 1st, 2015 by M.Perini

Here are several reports that we at perini & associates think are worth reviewing.

Source:  Pew Research Center.  

Note:  Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. “We conduct public opinion polling, demographic research, media content analysis and other data-driven social science research. We do not take policy positions,” according to the PRC.

Technology’s Impact on Workers

For all the technological developments in recent years, email is still critical: Six-in-ten (61%) working internet users say email is “very important” to doing their job. Just 7% of online job holders say the internet makes them less productive at work, but 35% say they spend more time working because of the internet, email and cellphones.

Read more>

 

Social media preferences vary by race and ethnicity

Today, about eight-in-ten Latino, black and white adults who are online use at least one of five social media sites – Facebook, ILatinos', Blacks' Use of Social Medianstagram, Pinterest, LinkedIn and Twitter. Among these, Facebook stands out as the most widely used platform, regardless of race or ethnicity: About seven-in-ten adult internet users (71%) say they use the site.

Read more>

 

 

 

 

 

 

 

 

 

 

 

 

 

 

America’s news anchors are less recognizable now, but network news is still alive

NBC’s suspension of anchor Brian Williams from the helm of its flagship evening news program has led to some debate about the future for network television news.

Pew Research Center’s surveys have found that national recognition for America’s top news anchors isn’t what it used to be. Just 27% of Americans recognized a photo of Brian Williams and correctly identified him in 2013 – a far cry from the 47% of Americans who could correctly identify Dan Rather in a 1985 poll.

Read more>

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Worst Passwords from 2014. Really!

Posted in Advice and Counsel on January 21st, 2015 by M.Perini

by Michael B. Perini, ABC

Here’s some of the list sourced by CNET.  Do you see one of your passwords on it, then we recommend you should go change it right away.

1) 123456
2) password
3) 12345
4) 12345678
5) qwerty
6) 1234567890
7) 1234
8) baseball
9) dragon
10) football

 

Complete list?  Click here.  

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