Inbound Marketing: You Need to Get Smart

Posted in Advice and Counsel, Marketing on July 22nd, 2015 by M.Perini

 

InboundMarketing

 

 

By Michael B. Perini, ABC
perini & associates

Ok, a new term to get to know and really be familiar with.  No, I am not kidding.

Inbound Marketing

Inbound marketing is promoting a business or nonprofit or issue through:

Blogs

eBooks

eNewsletters

Podcasts

SEO

Social Media

Video

Whitepapers

and other forms of content marketing.

Just to be clear…outbound marketing would cold-calling, direct paper mail, radio, TV ads, sales flyers, spam and telemarkeing.

Inbound marketing EARNS the attention of customers or supporters, in case of a nonprofit or issue.

I think one of the best, easy to understand presentation was done by Hubspot and found of Slideshare.  I hope you agree.

Click Here>

 

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Official Page Michelle Wilkins

Posted in Advice and Counsel on May 13th, 2015 by M.Perini

Please find official statements, photos and press releases with regards to Michelle Wilkins.

Background On March 18, Michelle Wilkins answered a Craigslist ad for baby clothes. When she arrived at the seller’s home, Dynel Lane, a former nurse’s aide, attacked her, cut her open, and removed her unborn child. Wilkins survived the incident; her child did not.  Michelle is at a safe and undisclosed location recovering needing time, privacy and healing. 

Click here.

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Take Control of Online Searches: Business or Nonprofit

Posted in Advice and Counsel, Marketing on May 12th, 2015 by M.Perini

Many of you have added your business or nonprofit to local search and business directories that are available online, such as Yahoo, Yelp, Bing, YellowPages, etc.  There are more than 50 major online search directories available today for online searches.

OnlineSearchphoto

I’m sure you agree that it can be time consuming to keep track of your listings.  That said, it’s valuable to have your business/nonprofit listed:

  1.  Consumers do use these sites to search and…
  2.  Quantity, quality and consistency between these citations can lead to higher website rankings.

At perini & associates we will:

  1.  Ensure your search information is accurate.
  2.  Update to reflect sales campaigns, downloadable coupons, events, etc.
  3.  Enhance your listing with photos, messages and more so those searching stand out.
  4.  Monitor online reviews.
  5. Clean up addresses/phone numbers for those that have relocated.

PR starts with reputation management.  And, for many businesses and nonprofits it starts with what can be found online by consumers and supporters.

Let us help.  email:  customer service@periniassociates.com

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Giving Back To The Community

Posted in Company, PR Firm on April 16th, 2015 by M.Perini

perini & associates is very proud of efforts to help nonprofits with resources to include professional services and funding.

“Giving back is so important to us as a core competency to our business,”
— Michael B. Perini, ABC

Here is a list of just some of the organizations where we have assisted them in public relations and marketing:

Boy Scouts of America

Charitable Treasures Workshop

Choices

Community Church

Community Partnership

El Tesoro Retreat Center

Friends of Florissant Fossil Beds

Habitat to Humanity of Teller County

Hausmusik

Help The Needy

Holiday Home Tour

Honorary Deputy Sheriff’s Association

Living Streams Church

National Homeland Defense Foundation

Pikes Peak Regional Medical Association

Rampart Library District Foundation

Teens With Promise

UTE Pass Symphony Guild

Victor Youth Hockey

Wild Blue Animal Rescue & Sanctuary

Woodland Park Senior Citizens Club

 

 

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Issues, Attitudes and Trends You Need to Know

Posted in Advice and Counsel, Research on April 1st, 2015 by M.Perini

Here are several reports that we at perini & associates think are worth reviewing.

Source:  Pew Research Center.  

Note:  Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. “We conduct public opinion polling, demographic research, media content analysis and other data-driven social science research. We do not take policy positions,” according to the PRC.

Technology’s Impact on Workers

For all the technological developments in recent years, email is still critical: Six-in-ten (61%) working internet users say email is “very important” to doing their job. Just 7% of online job holders say the internet makes them less productive at work, but 35% say they spend more time working because of the internet, email and cellphones.

Read more>

 

Social media preferences vary by race and ethnicity

Today, about eight-in-ten Latino, black and white adults who are online use at least one of five social media sites – Facebook, ILatinos', Blacks' Use of Social Medianstagram, Pinterest, LinkedIn and Twitter. Among these, Facebook stands out as the most widely used platform, regardless of race or ethnicity: About seven-in-ten adult internet users (71%) say they use the site.

Read more>

 

 

 

 

 

 

 

 

 

 

 

 

 

 

America’s news anchors are less recognizable now, but network news is still alive

NBC’s suspension of anchor Brian Williams from the helm of its flagship evening news program has led to some debate about the future for network television news.

Pew Research Center’s surveys have found that national recognition for America’s top news anchors isn’t what it used to be. Just 27% of Americans recognized a photo of Brian Williams and correctly identified him in 2013 – a far cry from the 47% of Americans who could correctly identify Dan Rather in a 1985 poll.

Read more>

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Worst Passwords from 2014. Really!

Posted in Advice and Counsel on January 21st, 2015 by M.Perini

by Michael B. Perini, ABC

Here’s some of the list sourced by CNET.  Do you see one of your passwords on it, then we recommend you should go change it right away.

1) 123456
2) password
3) 12345
4) 12345678
5) qwerty
6) 1234567890
7) 1234
8) baseball
9) dragon
10) football

 

Complete list?  Click here.  

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Content Marketing To Be Bigger – A Key Trend for 2015

Posted in Advice and Counsel on January 10th, 2015 by M.Perini

by Michael B. Perini, ABC

With a New Year here it’s a great opportunity to look at marketing trends for 2015 and how to integrate each into your business or nonprofit.

A key trend is Content Marketing.

LinkedIn recently posted nearly 1,900 jobs under this category in their job listings.

Check out our latest podcast as we provide rationale for this trend and easy to use tips on how a business, nonprofit or special event coordinator can take advantage of having consistently valuable content through a variety of channels.

Click to listen.

Let us know how you are managing your content!  We would like to hear from you.

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Most Feeling Good About 2015. Are You?

Posted in Research on December 28th, 2014 by M.Perini

Americans are closing out 2014 on an optimistic note, according to a new Associated Press-Times Square Alliance poll. Nearly half predict that 2015 will be a better year for them than 2014 was, while only 1 in 10 think it will be worse. There’s room for improvement: Americans give the year gone by a….click here to read more!

Let us know how you feel about the upcoming year!

AP POLL NEW YEAR

 

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Perini Honored in Video of Senior Professionals

Posted in Career on October 4th, 2014 by M.Perini

“You are part of a vibrant community of over 1,000 people representing senior professionals who define excellence in communication worldwide,”

–Russell Grossman, ABC, DipPR, FCIPR, FCIM, FRSA
International Chair

More at:  www.iabc.com

 

 

 

Image of Perini.

ABCvideoperini

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Community Partnership: Informational Video

Posted in Business Development, Fundraising, Volunteer/Fundraising/Nonprofits on October 4th, 2014 by M.Perini

by Michael B. Perini, ABC
perini & associates

 

Purpose of the video is to highlight the value of this critical nonprofit to the community. These are real stories to showcase how and why Community Partnership, located in Colorado, makes a difference.

BACKGROUND: In 1992 community leaders established the Community Partnership Family Resource Center (CPFRC) as an organization dedicated to providing needed programs for families and children, strong leadership, collaboration among similar agencies, and information sharing opportunities within Teller County.

CPFRC has taken a leading role in recognizing the challenges brought on by rapid growth due in part by the initiation of limited stakes gaming in 1991, and the increased gaming limits, operating hours and games authorized within Teller County as of July 1, 2009.

CPFRC has also been instrumental in establishing and supporting human services not being met or addressed by a stressed county government and overburdened school districts.

“We work closely with local agencies to help fill gaps identified within our community and partners with several other agencies to provide needed programs when possible or to support the efforts of others to ensure unduplicated services,” Jodi Mijares, Executive Director.

“Our philosophy is to provide tools, skills and enrichment activities which strengthen families,” she said.

COMMUNITY VISION:

All Teller County families are self-reliant, fully functional, and positive contributors to our community.

video produced by: perini & associates; a full service public relations and marketing firm. First public showing at Taste of Teller event October 3, 2014.

website: www.periniassociates.com

 

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