Official Page Michelle Wilkins

Posted in Advice and Counsel on April 20th, 2015 by M.Perini

Please find official statements, photos and press releases with regards to Michelle Wilkins.

Background On March 18, Michelle Wilkins answered a Craigslist ad for baby clothes. When she arrived at the seller’s home, Dynel Lane, a former nurse’s aide, attacked her, cut her open, and removed her unborn child. Wilkins survived the incident; her child did not.  Michelle is at a safe and undisclosed location recovering needing time, privacy and healing. 

Click here.

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Giving Back To The Community

Posted in Company, PR Firm on April 16th, 2015 by M.Perini

perini & associates is very proud of efforts to help nonprofits with resources to include professional services and funding.

“Giving back is so important to us as a core competency to our business,”
— Michael B. Perini, ABC

Here is a list of just some of the organizations where we have assisted them in public relations and marketing:

Boy Scouts of America

Charitable Treasures Workshop


Community Church

Community Partnership

El Tesoro Retreat Center

Friends of Florissant Fossil Beds

Habitat to Humanity of Teller County


Help The Needy

Holiday Home Tour

Honorary Deputy Sheriff’s Association

Living Streams Church

National Homeland Defense Foundation

Pikes Peak Regional Medical Association

Rampart Library District Foundation

Teens With Promise

UTE Pass Symphony Guild

Victor Youth Hockey

Wild Blue Animal Rescue & Sanctuary

Woodland Park Senior Citizens Club



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Issues, Attitudes and Trends You Need to Know

Posted in Advice and Counsel, Research on April 1st, 2015 by M.Perini

Here are several reports that we at perini & associates think are worth reviewing.

Source:  Pew Research Center.  

Note:  Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. “We conduct public opinion polling, demographic research, media content analysis and other data-driven social science research. We do not take policy positions,” according to the PRC.

Technology’s Impact on Workers

For all the technological developments in recent years, email is still critical: Six-in-ten (61%) working internet users say email is “very important” to doing their job. Just 7% of online job holders say the internet makes them less productive at work, but 35% say they spend more time working because of the internet, email and cellphones.

Read more>


Social media preferences vary by race and ethnicity

Today, about eight-in-ten Latino, black and white adults who are online use at least one of five social media sites – Facebook, ILatinos', Blacks' Use of Social Medianstagram, Pinterest, LinkedIn and Twitter. Among these, Facebook stands out as the most widely used platform, regardless of race or ethnicity: About seven-in-ten adult internet users (71%) say they use the site.

Read more>















America’s news anchors are less recognizable now, but network news is still alive

NBC’s suspension of anchor Brian Williams from the helm of its flagship evening news program has led to some debate about the future for network television news.

Pew Research Center’s surveys have found that national recognition for America’s top news anchors isn’t what it used to be. Just 27% of Americans recognized a photo of Brian Williams and correctly identified him in 2013 – a far cry from the 47% of Americans who could correctly identify Dan Rather in a 1985 poll.

Read more>

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Worst Passwords from 2014. Really!

Posted in Advice and Counsel on January 21st, 2015 by M.Perini

by Michael B. Perini, ABC

Here’s some of the list sourced by CNET.  Do you see one of your passwords on it, then we recommend you should go change it right away.

1) 123456
2) password
3) 12345
4) 12345678
5) qwerty
6) 1234567890
7) 1234
8) baseball
9) dragon
10) football


Complete list?  Click here.  

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Content Marketing To Be Bigger – A Key Trend for 2015

Posted in Advice and Counsel on January 10th, 2015 by M.Perini

by Michael B. Perini, ABC

With a New Year here it’s a great opportunity to look at marketing trends for 2015 and how to integrate each into your business or nonprofit.

A key trend is Content Marketing.

LinkedIn recently posted nearly 1,900 jobs under this category in their job listings.

Check out our latest podcast as we provide rationale for this trend and easy to use tips on how a business, nonprofit or special event coordinator can take advantage of having consistently valuable content through a variety of channels.

Click to listen.

Let us know how you are managing your content!  We would like to hear from you.

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Most Feeling Good About 2015. Are You?

Posted in Research on December 28th, 2014 by M.Perini

Americans are closing out 2014 on an optimistic note, according to a new Associated Press-Times Square Alliance poll. Nearly half predict that 2015 will be a better year for them than 2014 was, while only 1 in 10 think it will be worse. There’s room for improvement: Americans give the year gone by a….click here to read more!

Let us know how you feel about the upcoming year!



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Perini Honored in Video of Senior Professionals

Posted in Career on October 4th, 2014 by M.Perini

“You are part of a vibrant community of over 1,000 people representing senior professionals who define excellence in communication worldwide,”

–Russell Grossman, ABC, DipPR, FCIPR, FCIM, FRSA
International Chair

More at:




Image of Perini.


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Community Partnership: Informational Video

Posted in Business Development, Fundraising, Volunteer/Fundraising/Nonprofits on October 4th, 2014 by M.Perini

by Michael B. Perini, ABC
perini & associates


Purpose of the video is to highlight the value of this critical nonprofit to the community. These are real stories to showcase how and why Community Partnership, located in Colorado, makes a difference.

BACKGROUND: In 1992 community leaders established the Community Partnership Family Resource Center (CPFRC) as an organization dedicated to providing needed programs for families and children, strong leadership, collaboration among similar agencies, and information sharing opportunities within Teller County.

CPFRC has taken a leading role in recognizing the challenges brought on by rapid growth due in part by the initiation of limited stakes gaming in 1991, and the increased gaming limits, operating hours and games authorized within Teller County as of July 1, 2009.

CPFRC has also been instrumental in establishing and supporting human services not being met or addressed by a stressed county government and overburdened school districts.

“We work closely with local agencies to help fill gaps identified within our community and partners with several other agencies to provide needed programs when possible or to support the efforts of others to ensure unduplicated services,” Jodi Mijares, Executive Director.

“Our philosophy is to provide tools, skills and enrichment activities which strengthen families,” she said.


All Teller County families are self-reliant, fully functional, and positive contributors to our community.

video produced by: perini & associates; a full service public relations and marketing firm. First public showing at Taste of Teller event October 3, 2014.



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iPhone 6 and iPhone Plus

Posted in PR-Marketing Technology on September 9th, 2014 by M.Perini

On September 9th Apple introduced two new iPhones.  Watch this video to learn more.


Source: CBS News Video

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Predictable Mistakes That Can Derail Your business

Posted in Advice and Counsel, Marketing, Social Media on July 16th, 2014 by M.Perini

by Michael B. Perini, ABC
perini & associates

The small business owner is often used as the example of how America is built.  Entrepreneurs make our country great, in my view. However, a new business owner can put their heart and soul (and financial savings) into a new business only to have several predictable mistakes derail the company.

Here are 3 key mistakes that each new business owner should be aware of with solutions to resolve.

First, “being cheap”. For each dollar you save you might increase that smile on your face. But if you get too carried away with saving money, you might end up losing opportunities and customers.

You should develop a plan and account for those new and fresh opportunities, that will come along.  Say, 10%-15% of your operations budget. Remember, as you have no doubt heard or read, “Rome wasn’t built in a day.”  However,  the Romans were pretty darn smart about succeeding and were always looking out for new opportunities and were making investments where it mattered.  Several on my list would be:  training, recruitment of staff and facility enhancements.  There is one more.  Keep reading.

Second, “refusing to hire those who might be smarter than you.”  Yes, a staff member might know more than you about a particular aspect of your business, but it does not mean he or she, and the rest of the team, won’t respect you as a leader.

True, you have to earn that respect, and you might need to work on that to do so, but it will result in dividends.  In my company I have a number of associates that are smarter than me. That is why they are here.  Collectively, we can do more for our clients than if each of us individually was left alone.  Look, my clients respect the fact that I have such a strong team.  They also appreciate that I have the confidence to allow them to have a real impact in key decision making.

Finally, “not allocating a PR or marketing budget”.  Yes, I know you likely saw that coming.  It ‘s so true!  I have a new client questionnaire that I use.  The form includes this simple question: “Do you have a public relations or marketing budget?”  I can’t tell you how often the respondant marks a “no”.

A consistent marketing effort is needed today, especially in an economy that is becoming more competitive. Failing to have a approved budget for campaign planning, traditional media usage, social media and crisis communications, among other key aspects of promoting a business,  is placing your PR and marketing program well below everything else in priority order. In our experience, a new business should allocate about 7-15% in operating funds for public relations and marketing. The funding can vary depending on milestone goals to deliver product and services to customers.  Look at this budget as an investment.  Not as a cost.

So yeah, much can go wrong when starting a business.  However, working on these three predictable mistakes will make the journey more productive and reduce the risk of failure.  Good luck!

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