Families Have Rights: Media Interview

Posted in Advice and Counsel, Crisis Communications, Media Relations on June 20th, 2016 by M.Perini
Various microphones aligned at press conference isolated over a white background.

Various microphones aligned at press conference isolated over a white background.

By Michael Perini, ABC

Nearly every day,  after a tragic incident that makes news, families are asked by reporters for a media interview.  Sometimes it is after they ambush them at their front door, or see them entering their vehicle or have access to their phone number leaving countless messages to grant access.

We believe that families also have rights to be treated with dignity and respect at all times after an incident that propels them into the media eye.

Often, families dealing with grief or shock do not know that they can take a stand.   Here is a list to review before deciding to make comment to the press.

  • To say “no” to an interview
  • To select the spokesperson or advocate
  • To select the time and location for media interviews
  • To request a specific reporter
  • To refuse an interview with a specific reporter even though he or she has granted interviews to other reporters
  • To say “no” to an interview even though the family has previously granted interviews
  • To release a written statement through a spokesperson in lieu of an interview
  • To exclude children OR OTHER FAMILY MEMBERS (relatives) from interviews
  • To refrain from answering any questions with which the family is uncomfortable or that the family feels are inappropriate
  • To avoid a press conference atmosphere and speak to only one reporter at a time
  • To demand a correction when inaccurate information is reported
  • To ask that offensive photographs or visuals be omitted from airing or publication
  • To conduct a television interview using a silhouette or a newspaper interview without having their picture taken
  • To completely give the family’s side of the story related to the issue, topic or activity
  • To refrain from answering reporter’s questions during a trial
  • To file a formal complaint against a reporter
  • To confer with your media representative or official spokesperson in private



8 Billion Times a day: Checking Your Phone?

Posted in ePerini READVIEW, PR-Marketing Technology, Research on December 16th, 2015 by M.Perini

The average person looks at his or her phone 46 times every day, according to Time.Com.

“On average, people in the United States across all age groups check their phones 46 times per day, according to Deloitte. That’s up from 33 looks per day in 2014. To arrive at that 8 billion number, Deloitte multiplied the average number of looks per day by the number of smartphone users in the United States, which the firm says is 185 million.”

Read more>


Perini & Associates: Giving Back to Our Community With PR and Marketing

Posted in Advice and Counsel, Marketing, Volunteer/Fundraising/Nonprofits on September 28th, 2015 by M.Perini

We continue to care about the community in which we live, play and work.

Why?  Well, it just feels good.  We also help others to make new friends.  Here is a list of reasons we help nonprofits with public relations and marketing:

  1.  We want to make an impact.  Our professional services can help shape the community around us.
  2. By doing so we strengthen our community.  From providing video services to helping write a marketing plan we are enhancing our community in great ways.  It is so rewarding to see our impact from our expertise.
  3. Our efforts are improving our health.  Yes.  Studies have shown that helping nonprofits makes people feel physically healthier and can lower stress.  Just ask our team!
  4. Taking the lead.  Often we find that what a nonprofit needs is leadership when it comes to public relations and marketing.  When we provide the passion, value and inspiration others see it and are willing to get involved in helping achieve results.
  5. Doors open when you offer to assist a nonprofit.  We have widened our professional network.  We have gotten great references for our services.

Here is a list of our latest  organizations we have provideContactd assistance.

Click Here





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Inbound Marketing: You Need to Get Smart

Posted in Advice and Counsel, Marketing on July 22nd, 2015 by M.Perini





By Michael B. Perini, ABC
perini & associates

Ok, a new term to get to know and really be familiar with.  No, I am not kidding.

Inbound Marketing

Inbound marketing is promoting a business or nonprofit or issue through:






Social Media



and other forms of content marketing.

Just to be clear…outbound marketing would cold-calling, direct paper mail, radio, TV ads, sales flyers, spam and telemarkeing.

Inbound marketing EARNS the attention of customers or supporters, in case of a nonprofit or issue.

I think one of the best, easy to understand presentation was done by Hubspot and found of Slideshare.  I hope you agree.

Click Here>


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Official Page Michelle Wilkins

Posted in Advice and Counsel on May 13th, 2015 by M.Perini

Please find official statements, photos and press releases with regards to Michelle Wilkins.

Background On March 18, Michelle Wilkins answered a Craigslist ad for baby clothes. When she arrived at the seller’s home, Dynel Lane, a former nurse’s aide, attacked her, cut her open, and removed her unborn child. Wilkins survived the incident; her child did not.  Michelle is at a safe and undisclosed location recovering needing time, privacy and healing. 

Click here.

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Take Control of Online Searches: Business or Nonprofit

Posted in Advice and Counsel, Marketing on May 12th, 2015 by M.Perini

Many of you have added your business or nonprofit to local search and business directories that are available online, such as Yahoo, Yelp, Bing, YellowPages, etc.  There are more than 50 major online search directories available today for online searches.


I’m sure you agree that it can be time consuming to keep track of your listings.  That said, it’s valuable to have your business/nonprofit listed:

  1.  Consumers do use these sites to search and…
  2.  Quantity, quality and consistency between these citations can lead to higher website rankings.

At perini & associates we will:

  1.  Ensure your search information is accurate.
  2.  Update to reflect sales campaigns, downloadable coupons, events, etc.
  3.  Enhance your listing with photos, messages and more so those searching stand out.
  4.  Monitor online reviews.
  5. Clean up addresses/phone numbers for those that have relocated.

PR starts with reputation management.  And, for many businesses and nonprofits it starts with what can be found online by consumers and supporters.

Let us help.  email:  customer service@periniassociates.com

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Giving Back To The Community

Posted in Company, PR Firm on April 16th, 2015 by M.Perini

perini & associates is very proud of efforts to help nonprofits with resources to include professional services and funding.

“Giving back is so important to us as a core competency to our business,”
— Michael B. Perini, ABC

Here is a list of just some of the organizations where we have assisted them in public relations and marketing:

Boy Scouts of America

Charitable Treasures Workshop


Community Church

Community Partnership

El Tesoro Retreat Center

Friends of Florissant Fossil Beds

Habitat to Humanity of Teller County


Help The Needy

Holiday Home Tour

Honorary Deputy Sheriff’s Association

Living Streams Church

National Homeland Defense Foundation

Pikes Peak Regional Medical Association

Rampart Library District Foundation

Teens With Promise

UTE Pass Symphony Guild

Victor Youth Hockey

Wild Blue Animal Rescue & Sanctuary

Woodland Park Senior Citizens Club



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Issues, Attitudes and Trends You Need to Know

Posted in Advice and Counsel, Research on April 1st, 2015 by M.Perini

Here are several reports that we at perini & associates think are worth reviewing.

Source:  Pew Research Center.  

Note:  Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. “We conduct public opinion polling, demographic research, media content analysis and other data-driven social science research. We do not take policy positions,” according to the PRC.

Technology’s Impact on Workers

For all the technological developments in recent years, email is still critical: Six-in-ten (61%) working internet users say email is “very important” to doing their job. Just 7% of online job holders say the internet makes them less productive at work, but 35% say they spend more time working because of the internet, email and cellphones.

Read more>


Social media preferences vary by race and ethnicity

Today, about eight-in-ten Latino, black and white adults who are online use at least one of five social media sites – Facebook, ILatinos', Blacks' Use of Social Medianstagram, Pinterest, LinkedIn and Twitter. Among these, Facebook stands out as the most widely used platform, regardless of race or ethnicity: About seven-in-ten adult internet users (71%) say they use the site.

Read more>















America’s news anchors are less recognizable now, but network news is still alive

NBC’s suspension of anchor Brian Williams from the helm of its flagship evening news program has led to some debate about the future for network television news.

Pew Research Center’s surveys have found that national recognition for America’s top news anchors isn’t what it used to be. Just 27% of Americans recognized a photo of Brian Williams and correctly identified him in 2013 – a far cry from the 47% of Americans who could correctly identify Dan Rather in a 1985 poll.

Read more>

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Worst Passwords from 2014. Really!

Posted in Advice and Counsel on January 21st, 2015 by M.Perini

by Michael B. Perini, ABC

Here’s some of the list sourced by CNET.  Do you see one of your passwords on it, then we recommend you should go change it right away.

1) 123456
2) password
3) 12345
4) 12345678
5) qwerty
6) 1234567890
7) 1234
8) baseball
9) dragon
10) football


Complete list?  Click here.  

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Content Marketing To Be Bigger – A Key Trend for 2015

Posted in Advice and Counsel on January 10th, 2015 by M.Perini

by Michael B. Perini, ABC

With a New Year here it’s a great opportunity to look at marketing trends for 2015 and how to integrate each into your business or nonprofit.

A key trend is Content Marketing.

LinkedIn recently posted nearly 1,900 jobs under this category in their job listings.

Check out our latest podcast as we provide rationale for this trend and easy to use tips on how a business, nonprofit or special event coordinator can take advantage of having consistently valuable content through a variety of channels.

Click to listen.

Let us know how you are managing your content!  We would like to hear from you.

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