ePerini Readview: Working Twice As Hard

Posted in ePerini READVIEW on October 28th, 2010 by M.Perini

Occasionally, I will recommend a book, news article, blog post or a short video clip to view.  How many of you feel this way?   Please comment. mbp, perini & associates


‘Working twice as hard for half the money’

By Jessica Dickler, staff writer
CNNMoney.com

NEW YORK (CNNMoney.com) — Being out of work is taking a toll on job seekers. But even those with a job are getting fed up. 

Layoffs, diminished benefits, pay cuts and extra workload burdens are finally pushing many disgruntled workers right out the door.

In a study by CareerBuilder, 24% of workers say they no longer feel loyal to their current employer and 19% plan to move to a new job this year. 

Almost one-quarter of respondents surveyed by the Conference Board in a separate study said they didn’t expect to be at their current jobs within a year.

Since the recession took hold two years ago, only the threat of the unemployment line was keeping workers on the job. But as the economy shows signs of improvement, “people will start taking off in droves,” said Rusty Rueff, a career and workplace expert at Glassdoor.com.

A flight attendant named Brent hopes to be one of them. Now 36, he has seen his pay cut 33% since the Sept. 11 terrorist attacks. At the same time, his hours have increased.

“We’re working twice as much than we’re supposed to be working for half the money,” he said of himself and his coworkers. 

He has since gone back to school and graduated with an MBA, hoping to find work in arts administration and leave the airlines behind.

Despite his discontent, Brent says he will continue working at the airline until he receives a job offer. “I really can’t afford to quit, it’s a matter of grinning and bearing it until things turn around.”

Best Companies to Work For: They’re hiring!

“Workers feel like they took the brunt of the recession because companies had to do whatever they could to cut costs, and what they cut were programs that directly impacted employees,” explained Michael Erwin, a senior career adviser at CareerBuilder.

Now, with signs of improvement in the economy, employers should start thinking about worker retention, rather than cost cutting.

“Morale is in the toilet,” said Glassdoor’s Rueff. “Morale issues lead to productivity issues which lead to results issues.”

If employers do not communicate what employees can expect going forward in terms of reinstating salaries and benefits, then that’s going to cause a lot of friction, Rueff explained.

Take this job and shove it?

Joan Marie Verba, 56, couldn’t take another day with her former employer.

“I worked for a nationally advertised weight loss company. Our pay was basically minimum wage, with commissions for each client,” she said. “However, ever since the recession started, the number of clients diminished, which meant that the pay essentially was reduced to minimum wage.”

Plus, “they were cutting hours and the opportunities were just shrinking,” she said.

“I was just so frustrated, I had to make a change,” Verba said of her decision to quit in December.

She has since been looking for another job while taking additional classes in health coaching and working as an independent weight loss consultant.

But experts say employees need to keep their emotions in check and think twice about whether to jump ship without a back-up plan.

“It’s going to be even more competitive than it was last year,” Erwin said.

Workers should start thinking about their next move, update their resumes and build up networks. But quitting on the spot as a form of protest is not advisable considering the alternative of getting lost in a sea of job seekers competing for few openings.

“People who are in jobs need to think long and hard before they jump up and say that the grass is greener on the other side,” Rueff cautioned. “I don’t think they want to be out there on the street right now.”

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Right to Vote is the Original PR Practice

Posted in Advice and Counsel, Random Thoughts on October 21st, 2010 by M.Perini

Get out and vote!

by Michael B. Perini, ABC
perini & Associates

“To prove this, let facts be submitted to a candid world.”

The cornerstone of modern day public relations practices in America can be traced to the key “messages,” like the one above, found in this important document.

Take time to read the Declaration of Independence from a public relations perspective. You will find the document a great example of the art and science of analyzing trends, predicting consequences, counseling organization leaders and implementing programs of action — all at the essence of PR.  I would like to hear if you agree or not.

I believe, when you are finished reading on your iPad, smart phone, computer and/or other means, that you will understand why it’s in your interest — the public interest — that you get out and vote.

I will see you at the polls!

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Public Relations Should Not Be Scary

Posted in Advice and Counsel, Business Development, PR Firm, Un-Category on October 14th, 2010 by M.Perini

PR should not be scary

by Michael B. Perini, ABC
perini & associates

With the Halloween holiday around the corner and those creepy spiders crawling up walls everywhere, I thought a post on what makes public relations scary for many a perfect fit for this weekly post.

Yes, believe it or not, there are many business owners, adovacy gurus and event planners who, when they think about PR, run off and hide in the woods.  Or, a more frightening thought, decide to do the public relations work themselves.  SCREAM!

In the long run it’s cost effective to have a professional public relations consultant navigate through the cobwebs and darkness that often surround public relations.  Public Relations won’t be scary if you are mindful of the following potential horrors and take steps to avoid them:

1.  You want to run your own business: Not your publicity campaign.  You really do not have the time or expertise to put your product or service into the appropriate target audience(s).  You really can not do it all when it comes to developing a public relations strategy followed up with effective tools.

2.   There are many ins and outs to pitching the media: You can hurt your business, your reputation or issue support by using a haphazard approach. So, let someone who has built relationships with the media take this work on.

3.  What you really need is a new perspective: A consultant who lives and breathes public relations can see your business, event or issue in a new light. Too be honest you really don’t have a “fence” around all ideas.  Let a new set of eyes help you work smart.

4.  Need to save money? Most small to midized businesses find that having an outside public relations consultant is far less of an investment than hiring in house.  You simply pay to enact a program and thus you save those employee costs.  Now, I bet your accountant will like those pumpkins!!

5.  Sales down.  Business slow: The prescription is usually developing a marketing plan, updating the website, establishing an outreach program, creating lists to call on, finding “fans” to share the story.  Multiple touch points in a sustained manner is critical to protect the brand and foster business.  Again, a PR consultant can take the fear out of this process.

So, this Halloween go out and find a public relations consultant.  One who is the right choice for you.  Remember, PR need not be scary, as spiders are to many, if someone is guiding you through the night.

Trick or treat!  Have fun.  Be safe.

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Perini & Associates on Facebook

Posted in Advice and Counsel, PR Firm, Public Relations News on October 7th, 2010 by M.Perini

Find news and information related to public relations and Perini & Associates.

Become a FAN!

Check for updates on clients, trends and company events.

We are engaging in social media!  Come join us on facebook!

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