Perini & Associates News

What is the Role of Paid Advertising?

by Mike Perini | Aug 28, 2017 | Advertising

Paid advertising is another way to get your story out.

A PR or Marketing Firm! Really!

by Mike Perini | Aug 15, 2017 | Advice and Counsel, Marketing

PR FIRM! Really? by Michael Perini, ABC perini & associates I know it might sound strange, coming from an owner of a PR firm, but I am often asked, “Why does my business and/or issue need your services?” I often hear this from small businesses just starting out who...

Ten Best Public Relations and Marketing Ideas

by Mike Perini | Aug 1, 2017 | Advice and Counsel

by Michael Perini, ABC perini & associates Are you planning to make any resolutions for your business or nonprofit? Did you know that more than 75 percent of people who make resolutions abandon them within months, according to Sharon Liao, SHAPE magazine. So, let's...